Billboard Latin Music Week had Miami on its feet as it celebrated its 35th anniversary, and Smirnoff ICE helped with the festivities.
For the weekly takeover at 305, attendees of the annual affair took to The Fillmore in South Beach for daytime programming, including talks like The Legacies panel. The discussion, moderated by Luana Pagani, founder of the new Latin entertainment company Fairwinds, featured Camila Fernández, Chiquis, Lupita Infante and Majo Aguilar. The panel was sponsored by Smirnoff ICE and saw fans get their hands on an exclusive Smirnoff bedazzled water glass during a giveaway right before the talk.
Elsewhere during the week, attendees took to the Wynwood Marketplace for star-studded performances as part of it Billboard En Vivo concert series, where acts like Aguilar brought plenty of tunes to the crowd. With a mariachi band behind her, the singer worked the stage during her 20-minute set and celebrated the moment with cheers from the audience and a can of Smirnoff ICE. In addition to the musical entertainment, the packed crowd was treated to plenty of photo opportunities, a gem booth, an ice sculpture and, of course, frozen drinks provided by Smirnoff ICE.
Scroll below to see photos from the star-studded affair and click here for more updates on Billboard Latin Music Week's 35th anniversary celebration.
from our partners at https://www.billboard.com/music/latin/billboard-latin-music-week-superstars-giveaways-1235810079/