Azzaro Parfums elevates Billboard Latin Music Week with an unforgettable fragrance sampling experience

From October 14-18, 2024, Miami was buzzing with energy as it hosted the highly anticipated 35th anniversary of Billboard Latin Music Week. This year's event cemented its status as the premier global gathering for Latin artists and industry executives, showcasing over 70 talented artists. Since its inception, Billboard's Latin Music Week has been instrumental in highlighting the growth and cultural importance of Latin music in the United States.

The live series featured a mix of exclusive panel discussions, electrifying performances and engaging workshops, all designed to connect fans and industry professionals. Attendees had the opportunity to gain valuable insights from industry leaders and celebrate the rich culture that has propelled Latin music to become one of the biggest genres in the world.

Azzaro Parfums, a renowned men's fragrance brand, has partnered with Billboard to enhance the experience for Latin Music Week attendees. Their activation, located on-site at The Fillmore Miami Beach, allowed fans to sample Azzaro's signature scents during the day's programming.

The partnership continued at Tuesday night's En Vivo concert featuring Grupo Frontera and culminated in a big 35th anniversary celebration on Friday night. Azzaro set up a sampling station for three of its fragrances: The Most Wanted Eau de Toilette Intense, The Most Wanted Eau de Parfum Intense and The Most Wanted Parfum. Attendees were also able to pose for photos in front of the gold vinyl photo wall.

Most Wanted Eau de Toilette Intense contains notes of bergamot, lavender heart and Moss Liquor Accord. Most Wanted Eau de Parfum Intense has notes of Cardamom, Toffee Accord and Woods Accord and Most Wanted Parfum consists of Red Ginger, Woods Accord and Bourbon Vanilla.

In addition to fragrance sampling, Azzaro welcomed social media influencers, Ventura Twins and Jose Ramos, who documented their experiences as Azzaro Parfums associates throughout the week. Their presence added an extra level of excitement to the attendees, who were excited to meet the influencers.

For those unable to attend, there's still a chance to experience the festivities via Billboard's social media channels. Stay tuned for more highlights from Billboard Latin Music Week and Azzaro Parfums' participation in this unforgettable celebration of Latin music.