DannyLux expands its management team, Bulletin board can confirm. The Mexican American singer-songwriter is adding D Luna Music to VPS Music – his home base since the start of his career in 2020 – in a new collaboration.
Under his leadership Jose Luis Aguilar (VPS) Daniel Luna (D Luna), the deal “aims to elevate the artist to new heights with a comprehensive 360-degree management approach, covering all aspects of his career,” including touring, partnerships, A&R and global marketing strategies.
“José Luis Aguilar and Daniel Luna have been part of my career since the beginning and it is very important for me to have their support on this journey,” DannyLux (real name Daniel Balderrama Espinoza) said of the partnership in a statement.
Aguilar is credited with discovering DannyLux and will continue to “play a key role” in its management alongside Luna, who was previously the senior director of Mexican Music at Warner Music. On the legal side, DannyLux will now be represented by John Ingram.
DannyLux, born in Palm Springs, California, has released his album Las Dos Caras del Amor in 2021, contributing to the ever-growing sierreño scene led by Mexican-American artists. That same year it reached No. 1 on the Bulletin boardThe Latin Songwriters chart with “Jugando Y Sufri”, one of his many collaborations with other successful creators Eslabon Armado.
In 2022, Warner Music Latina signed DannyLux in partnership with VPS Music. Most recently, DannyLux earned his first Latin Grammy nomination. Of Development The album is up for Best Contemporary Mexican Music album, a brand new category for the Latin Recording Academy.
from our partners at https://www.billboard.com/pro/dannylux-expands-management-team-vps-d-luna-music-partnership/
