Atlantic Music Group hires Alana Dolgin as President of Digital Marketing

Alana Dolgin has joined Atlantic Music Group as the label's first president of digital marketing, a position created to drive digital strategies across all of the company's labels, including Atlantic Records, 300 Entertainment and 10K Projects.

Dolgin, who is based in AMG's Los Angeles office, reports to chief operating officer Zach Friedman and general manager Tony Talamo. This role marks the first major new hire at AMG since the leadership change under the newly appointed CEO Eliot Grange.

Dolgin's role will focus on developing and executing digital marketing strategies for the AMG roster, while continuing her work as president of Homemade Projects, a talent management and digital marketing company acquired by Grainge's 10K Projects in 2022. Originally joined Homemade Projects in 2021, transforming into a prominent influencer marketing firm with clients including Jake Shane, Anna Shumate, Emma Brooks McAllister and more.

Dolgin has already made notable contributions to AMG, including successful social media campaigns for high-profile releases such as the ROSÉ/Bruno Mars duet “APT”. and “NEW DROP” by Don Toliver.

Prior to joining AMG, Dolgin worked at Columbia Records and HITCO, where she was instrumental in promoting major hits such as Cardi B's “Up” and Saint JHN's “Roses,” which earned over 4, 5 billion plays on TikTok in one month. She later led influencer marketing at Flighthouse, a role that helped hone her expertise in viral marketing and prepared her to start her own agency, which eventually became part of Homemade Projects.

Friedman, AMG's COO, praised Dolgin's leadership and innovation in digital marketing, calling it “the best digital marketing company in music.” Dolgin also expressed excitement about leveraging her unique experience to enhance AMG's digital campaigns, stressing that “the music ecosystem is more interconnected than ever and digital is the medium.”