Olivia Rodrigo is the new face of Lancôme: “I am honored to be part of their family”

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Olivia Rodrigo is the new face of Lancôme, the beauty giant was announced Monday (November 18).

“Embracing your individuality is so important to beauty as there are so many unrealistic expectations of young women today,” said Rodrigo. “Lancôme is an iconic and timeless brand that promotes beauty from within and I am honored to be a part of their family.”

“I am incredibly proud to welcome Olivia to the Lancôme family,” added Françoise Lehmann, President of Lancôme International Brand. “We are all captivated by her striking personality and immense talent, and inspired by her commitment to positive change – which we deeply value at Lancôme – who pours her true heart and emotions into everything she does. By turning personal stories into music that resonates globally, few artists of her generation connect with as many people across continents and generations as Olivia.”

Rodrigo followed up the official announcement with a more casual reveal on Instagram. “I'm the new face of Lancôme!” shouts into a loudspeaker.