Drake shocked the music industry on Monday (November 25) when he accused his label, Universal Music Group, and Spotify in a lawsuit of artificially inflating the popularity of Kendrick Lamar's “Not Like Us.”
Drake's Frozen Moments LLC alleges in the filing that the two parties ran an “illegal scheme” involving paid bots and other methods to “lift” Lamar's track that violently kicks him out and accuses him of pedophilia, among other claims. UMG denied the claims, calling them “offensive and untrue” in a statement to Bulletin board. (Spotify declined to comment.)
The legal proceedings — and the second lawsuit Drake filed against UMG on Tuesday (November 26) — essentially reignited the Kendrick and Drake beef, as fans continued to fight back and forth on social media over his legal maneuvers. “Drake stan acting like drake suing to fight the good fight against capitalism is pretty funny bro a person he tweeted.
19:00 in Brooklyn Co-host Kazeem Famuyide took a different approach by looking at the industry as a whole. “Kendrick: F the whole industry. Drake: F the whole industry. Cole: F the whole industry. Fans: actually, I'm siding with the industry here. he added.
Without JumperAdam22 agreed that this could have major implications for the music industry. “Anyone who acts like Drake is just a mean loser hasn't read it yet.” he wrote on Twitter. “If half of this turns out to be the case, Drake will look like a hero for exposing the corrupt music industry.”
Former NFL star Arian Foster took a different approach and jokingly compared Drake's legal action to his version of the January 6 Capitol uprising.
“One thing that's funny to me about Drake suing his label is that I've never seen so many fans side with the label before lmao.” another fan “This is the first time that the artist is not automatically right for the audience.”
In her statement to Bulletin boardUMG noted: “We use the highest ethical practices in our marketing and promotional campaigns. No amount of contrived and absurd legal arguments in this pre-action submission can hide the fact that fans choose the music they want to hear.”
Kendrick's “Not Like Us” proved to be the knockout blow in his feud with Drake and has remained a cultural staple as one of the biggest songs of the year. The Mustard-produced diss track topped the Billboard Hot 100 for two weeks and hasn't left the top 20 since arriving in May.
Find more fan reaction to Drake's legal actions below.
from our partners at https://www.billboard.com/music/rb-hip-hop/drake-umg-spotify-scheme-kendrick-lamar-not-like-us-fans-react-1235839200/
