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ASAP Rocky is on dad duty in Bottega Veneta's Father's Day campaign that dropped on Sunday (June 16). The Harlem rapper, who has sons RZA and Riot Rose with Rihanna, stars alongside his boys in the adorable campaign.
On Sunday, Rocky took to Instagram with a touching Father's Day tribute thanking his family, Bottega Veneta and artist Carrie Mae Weems, who also stars in the campaign. The ad features Rocky playing with 2-year-old RZA and 10-month-old Riot Rose.
“It was a pleasure working with my kids and family x Matthieu Blazy x Bottega Veneta x Carrie Mae Weems to bring you this heartfelt piece for Father's Day,” she wrote. “This special moment captures the vulnerability, love and interaction between my sons and I, I'm proud 2 be the man they call dad ❤️ Happy birthday to all the proud dads out there.”
Rihanna responded to the post by writing: “My baby daddy!!! Happy Father's Day.”
Rocky, who launched whiskey brand Mercer + Prince in 2022, was announced as a brand ambassador for the Italian fashion house and has appeared in several Bottega pieces, including a giant pink Andiamo tote bag which he sported on his birthday last October.
In a recent interview, the 35-year-old father of two opened up about trading his playboy persona for collaboration and parenthood.
“That player persona is very pressured,” Rocky said DIZZY magazine. “When you think of a rapper, you think of adolescence, the free bachelor lifestyle. When you think of ASAP Rocky, you think of a playboy, pretty boy, flying around the bra scene. This is for me as a one woman man, as a family man. It's what completes my life now: being present as a partner and as a parent.”
Check out A$AP Rocky's Father's Day campaign with Bottega Veneta below:
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