A$AP Rocky adds to his 'Fashion Killa' with more material. Footwear news announced Thursday (November 14) that the Harlem rapper will be honored with the 2024 Collaboration of the Year alongside creative partner Puma at the Footwear News Achievement Awards.
Rocky will receive the coveted award during a gala for the FNAAs — or as some call it, the Shoe Oscars — on Dec. 4.
“We've been working hard together to develop product that speaks to me and my culture and blurs the lines between motorsports, streetwear and fashion,” the A$AP Mob frontman said in a statement. “It's been an exciting challenge and I'm really happy with how my designs and creative interpretations have come to life.”
He continued: “Puma have given me the keys to push the limits and I am incredibly grateful for their trust. This is just the beginning.”
Rocky and Puma have enjoyed a fruitful partnership since he was appointed creative director for the brand's F1 partnership last year. They followed with a series of releases in 2024 that includes a multitude of colorways of the Inhale sneaker as well as various versions of the 3D printed Mostro silhouette.
“In the highly competitive partnership market, this unique pairing really stands out,” he said Footwear news Editorial director Michael Atmore in a statement. “Bringing together the worlds of sports, music and pop culture, A$AP Rocky's strong influence and artistry combined with Puma's intense focus on creating must-have products made the perfect match. We are thrilled to honor Puma and Rocky at the Footwear News Achievement Awards.”
While it was a profitable year for Rocky – who graced his cover Bulletin board in August — on the apparel side, fans are still waiting for an update on his Don't be stupid album, which was due out in August, but has been delayed indefinitely once again.
from our partners at https://www.billboard.com/music/rb-hip-hop/asap-rocky-puma-2024-collaboration-of-the-year-footwear-news-achievement-awards-1235828868/
