Music festivals are a sacred space to let your freak flag fly. But after banging on the railing for hours in the desert heat, many are left with raccoon eyes and a melted bottom with nowhere to turn but a dirty portable toilet.
Alison Wonderland gets it: to look this strong you need durable makeup that won't crease, cake or fade, and you need fortified formulas as relentless as you. She's now launched FMU Beauty, a “festival-friendly” cosmetics line to let your makeup face the music with you.
An ode to the uninhibited spirit of party life, the new makeup line was essentially created so ravers can go the distance from RV campground to after-party without heavy maintenance. FMU Beauty's “performance-driven” cosmetics are “specifically formulated to withstand the demands of all-day, all-night proms and celebrations,” according to its website.
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But FMU Beauty is not just about looking beautiful. All of the brand's products are cruelty-free and “never tested on animals,” so you can wear your war paint with a conscience.
The new line launched with three products: Hyper Hue pH Lip & Cheek Tint, UFO Body Art Stamp & Liner, and a handy waterproof fanny pack with translucent material “designed to meet safety guidelines.”
It's a beauty line that follows the same rules as Wonderland's music: bold and unapologetic. And it's the realization of a dream for the chart-topping producer and singer-songwriter, who recently gave birth to her first child.
“All I've ever wanted is to make life a little more fun for everyone around me,” he said in an Instagram post. “Makeup is about personal expression and I've always done it myself, even in photo shoots and videos. I created multi-use, festival-friendly products for everyone… I can't believe this is real. Thank you all for believing in me.”
You can browse the FMU Beauty Market here.
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Follow Alison Wonderland:
Facebook: facebook.com/awonderdj
X: x.com/awonderland
Instagram: instagram.com/alisonwonderland
Spotify: spoti.fi/3clhKRg
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