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From Usher to Cardi B, Sabrina Carpenter, Lana Del Rey, Jhene Aiko and Rosalia, the stars strip down for SKIMS.
Kim Kardashian's shapewear brand has tapped into '80s, '90s, and millennial nostalgia by partnering with high-profile artists, athletes, and actors for its campaigns, in addition to collaborations with the WNBA, NBA, and USA.
But it's not just star power. Social media can make or break a brand and sites like TikTok and Instagram have been good at SKIMS. The brand is known for its viral dresses, bodysuits, tank tops, leggings, bras and tops ranging from sizes XXS-4X.
As Kim Kardashian explained an interview Last year, SKIMS was created out of personal necessity. “It started with finding clothes that had a skin tone that would match my complexion. I used to take my bodysuits and dye them with tea bags and coffee in the bathtub.”
Founded in 2019, Kardashian's plus-size brand has expanded from solids and underwear to loungewear, underwear and even men's. “Expanding into menswear is a major milestone for the brand and a testament to SKIMS' commitment to providing solutions for everyone,” the reality star. he said in a 2023 press release announcing the menswear line, which Usher created earlier this year.
What's next for SKIMS? The brand unveiled a Team USA collection ahead of the 2024 Summer Olympics and will unveil its Summer Uniform Collection on Wednesday, July 24 at noon ET.
In the meantime, see below for a collection of 10 music stars who stripped down for SKIMS.
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Image Credit: Courtesy of Skims
Usher's SKIMS campaign was released in February. “The idea started with the photo that is my album [cover], where I have the peach in my hand. We took the back of that photo, which was the first shot that was released, and so, as I support Kim, supporting SKIMS was the next step,” he said. The Hollywood Reporter. “It was really in tune with the album.”
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Image Credit: Courtesy of SKIMS
Cardi B collaborated with SKIMS in 2023. “The SKIMS team approached me about it and I thought it was funny because of all the money I've spent on SKIMS… I really like SKIMS,” the Bronx rapper he said.
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Image Credit: Courtesy of SKIMS
Jhené Aiko debuted SKIMS' Cotton Collection campaign last June. Her favorite piece from the collection? The Cotton Rib Tank and Cotton Jersey Boy Short made her feel “the most comfortable,” the singer said. Nylon. “I feel better when I wear clothes that I feel comfortable in. T-shirts are a staple in my everyday wardrobe and I love that with SKIMS I can feel sexy while staying comfortable.”
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Image credit: Skims
Lana Del Rey starred in the SKIMS Valentine's Day campaign that launched in February. “It started as a niche brand and I feel like it's grown into something that my sister and best friend Margaret now wears. Suddenly you say “Oh, you're wearing SKIMS too” and appear in the same outfit while drinking coffee. It's very sweet,” Del Rey said Fashion.
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Image Credit: Courtesy of SKIMS
Rosalía starred in SKIMS' first bilingual campaign. “I love SKIMS,” she said of the brand. “They are so comfortable and make me feel so sexy at the same time. I'm so excited to finally have the opportunity to work together, especially on the Cotton Collection which is my favorite.”
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Image Credit: Courtesy of SKIMS
Snoop Dogg and his family posed for the SKIMS holiday campaign for 2022. “I feel so blessed that three generations of my family were able to come together for the SKIMS holiday campaign! It's the first time we've all appeared in a campaign together and we all loved the super soft, comfortable clothes,” Snoop said at the time.
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Image credit: Vanessa Beecroft for Skims
Ice Spice appeared in a SKIMS campaign in 2023 alongside PinkPantheress, Raye and Nessa Barrett. “SKIMS gets it and it makes me feel extra hyped,” said Ice Spice. “I'm happy to be part of the latest campaign.”
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Image credit: Greg Swales/SKIMS
SZA posed for SKIMS' Fit Everybody campaign which launches in March 2023. “I'm excited to be a part of SKIMS' latest Fits Everybody underwear campaign and to be aligned with a brand that strives to make women feel comfortable and sexy.”
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Image credit: SKIMS
Nelly Furtado made her SKIMS debut last year. “Sculpting all my looks at SKIMS was so much fun and my favorite piece was the SKIMS Sculpting Mid Thigh Bodsuit,” she said at the time. “The fabric is amazing and feels so good and secure on my body. It makes me feel excited to get dressed and I love working it into my wardrobe for both work and play.”
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Image Credit: Courtesy of SKIMS
Sabrina Carpenter's SKIMS campaign featured pieces from the Stretch Lace and Fit Everybody collections. “I loved the femininity of all the creative. I feel very excited that SKIMS chose me to be the face of this campaign as I have always been a fan of the brand,” Carpenter said in a statement earlier this year.
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