Another Planet Entertainment to Open Music Venue Channel 24 in Sacramento

Another Planet Entertainment is opening a new 2,150-seat venue in Sacramento in early 2025, concert and festival company president Allen Scott announced today (March 20), establishing a foothold in one of California's fastest-growing metro markets.

Named Channel 24 because of its proximity to the Sacramento and American rivers and its location on 24th Street in the capital's midtown area, the two-level theater and club will feature a main music hall with a general admission floor and reserved balcony seating that served by several bars and a central kitchen, as well as a VIP area and outdoor patio upstairs. The building will also house several Another Planet Entertainment offices, including Channel 24's operations team.

Channel 24 is the first music property designed and built from the ground up by North America's largest independent concert promoter Another Planet, which last year opened Bellwether in Los Angeles in partnership with Teragram and the owner of Moroccan Lounge Michael Swier after extensive renovations. Planet Entertainment's other West Coast roster also includes the Hellenic Theater in Berkeley. the Fox Theater in Oakland. the historic Bill Graham Civic Auditorium, The Independent and Castro Theaters in San Francisco; and Lake Tahoe Outdoor Arena in Harveys, Nevada.

Scott says Advertising sign that his company had been trying to expand to Sacramento for more than a decade. A 2023 report issued by city officials titled the Sacramento Music Census found the city “needed more live music venues” and regularly lost mid-level tours between the Bay Area and Nevada markets, including Las Vegas. Reno and Lake Tahoe.

“Over the years we've gotten a lot of requests from artists interested in playing in Sacramento, but the venue options have been pretty limited,” says Scott, noting that interest in the area really picked up with the opening of the Golden 1 Center, home of in 2016. arena of the NBA's Sacramento Kings.

Channel 24 is located on the site of a former warehouse, with Scott noting that discussions to purchase and build on the site began before the pandemic.

“It was almost a 10-year process,” he says. “From finding the right location to working closely with the city to get the design and construction right, we're excited to reveal what we've been working on and are confident that Channel 24 will be a great addition to the Sacramento music community.”