“Yes, And?” by Ariana Grande debuted on Billboard's Hot 100, publication announced on Monday, giving the singer her first Number One associated with her highly anticipated upcoming seventh album, Eternal sunshine. It marks her eighth time at the top of the chart.
Grande dethroned Jack Harlow's “Lovin' On Me,” which has spent the past two weeks at Number One after first topping the chart in early December. “Lovin' On Me” dropped to second, while Taylor Swift's “Cruel Summer” took third and Tate McRae's Greedy took fourth. 21 Savage, who also topped the Albums chart for American Dream, rounded out the top five on the Hot 100 for Redrum. He also took No. 10 for “Nee-nah,” a collaboration with Travis Scott and Metro Boomin.
“Yes and?” had over 27 million streams, according to the publication, also making it the most-streamed song, along with approximately 53,000 traditional sales. However, another notable element comes from how many versions of the song Grande released as she tried to boost her download to take the chart crown.
In addition to the single and its clean version, Grande also released a sped-up and slowed-down version of “Yes, And? — reflecting the influence of TikTok trends on the releases — as well as an edited version, an extended mix, an instrumental version, and an extended mix of the instrumental version (with clear and clean versions of each).
At one point, 12 different versions of “Yes, And?” charted in the Top 40 on the iTunes sales chart. Digital sales themselves are a small percentage of total music consumption in the streaming era, but they still have a large influence on the charts, as a sale is worth much more than an individual stream.
Pushing different versions of music in an attempt to boost sales and chart numbers is not an uncommon tactic, although offering over a dozen different versions of a single in a debut week is a particularly aggressive strategy.
With this week's chart numbers set, the question is where “Yes, And” will be on next week's chart. Digital sales numbers could be down, as neither version of the song is currently in iTunes' top 25 as of Monday, but the track remains the top trending music video on the YouTube music chart at number two on the Spotify Global 50 chart.
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