K-pop fans who are in the Los Angeles area between Aug. 2 and Sept. 15 will want to make their way to the Grammy Museum at L.A. Live. The interactive exhibit HYBE: We Believe in Music, A Grammy Museum Exhibit chronicles the history of HYBE, which is home to the likes of BTS, SEVENTEEN, TOMORROW X TOGETHER, ENHYPEN and LE SSERAFIM. The exhibit will kick off on Aug. 1 with “Global Spin Live: TWS,” a program featuring a conversation with K-pop group TWS, followed by a performance. Exhibit tickets are available on the Grammy Museum’s website.
The exhibit traces HYBE’s evolution and influence by showcasing artifacts from its roster of artists. The displays feature original outfits worn in music videos such as “Yet to Come (The Most Beautiful Moment)” by BTS, “MAESTRO” by SEVENTEEN, “Sugar Rush Ride” by TOMORROW X TOGETHER, “Sweet Venom” by ENHYPEN and “EASY” by LE SSERAFIM. HYBE: We Believe in Music also boasts accessories and performance gear worn by ZICO, fromis_9, BOYNEXTDOOR, TWS, &TEAM and ILLIT. The exhibit is said to mark the first time these artifacts will be on display together in one location.
Other highlights include interactive sing-along and dance rooms, a dedicated Fan Section that celebrates the support between HYBE artists and their fandoms, a Mono to Immersive room featuring BTS’ 2022 Grammy telecast performance of “Butter,” a Photoism Booth that allows visitors to pose alongside their favorite K-pop artists, in addition to exclusive video content with producers, artists, music videos and more.
“HYBE and their artists represent the present and future of the global music landscape, and our goal with this exhibit is to deepen the appreciation and respect for its creators and performers,” said Michael Sticka, president/CEO of the Grammy Museum, in a statement. “HYBE has contributed to creating a playground of innovation that inspires fandoms that transcend age, gender, geography and beyond. The Grammy Museum is thrilled to provide a space where fans can express their love for K-pop and feel closer to their favorite idols.”
HYBE COO Taeho Kim added, “Putting out an exhibition that captures HYBE’s journey is a new experience for us. We’re very excited about this partnership with Grammy Museum, and we look forward to welcoming music fans who visit the museum to enjoy and connect with our historical pieces.”
Nearly a decade after K-pop became a global pop phenomenon, the Recording Academy has yet to add a separate Grammy category for K-pop recordings. (And there won’t be one next year, either. No categories will be added for the 2025 awards.) BTS has received five nominations in existing categories, including three for best pop duo/group performance, for “Dynamite,” “Butter” and “My Universe,” the latter a collab with Coldplay.
For more information on the exhibit, visit the Grammy Museum’s website.
