Bottle in hand, whiskey high, two hands in the sky, wild horses running. Beyoncé is now the latest celebrity to launch her own spirits line, teaming up with Moët Hennessy to create her own flavor of what has long been her drink of choice in honor of her great-grandfather.
Revealed on Monday (August 19), the superstar's new SirDavis whiskey is described as a “harmony of spices with wonderful fruit notes” and retails online for $89. It's currently only available for pre-order, but will be available in stores in the US, London, Paris and Tokyo — as well as select airports — starting in September.
“I've always been drawn to the power and confidence I feel when drinking quality whiskey and wanted to invite more people to experience that feeling,” Bey said of the venture in a statement.
According to the product websitethe 32-time Grammy winner personally sought out Hennessy and distiller Dr. Bill Lumsden to develop her own whiskey flavor profile, during which she discovered that her paternal great-grandfather, Davis Hogg, was a successful Prohibition-era moonshine in the American South. and he used to hide bottles on his farm for his friends and family to find.
After years of working on SirDavis, the trio finally came up with a drink that properly honors Hogue's legacy. “I think together we've come to something that I'm very excited about,” Lumsden added in a statement. “And I think whiskey drinkers are going to go crazy because it's really quite different from anything I've tried before.”
A day after the brand launched, Bey marked the occasion Instagram sharing a photo of her posing with a glass of SirDavis. He also posted a shot of the stylish whiskey bottle, which features a horse silhouette sticker that resembles the horses featured on it Renaissance and Cowboy Carter album covers.
Her new venture follows in the footsteps of many other musicians who have entered the alcohol industry, from Cardi B's Whipshots label to Ciara's Ten to One Rum. Luke Bryan, Blake Shelton, Nick Jonas, Katy Perry and more have also come out with different lines of rums, tequilas, vodkas and virgin cocktails.
from our partners at https://www.billboard.com/music/music-news/beyonce-sirdavis-whisky-honoring-great-grandpa-1235756721/
