Big Loud Records promoted Patch Culbertson to executive vp/GM. With the appointment, Culbertson becomes the company's first executive vice president, reporting to Big Loud's partners Seth England, Joey Moi and Craig Wiseman.
Culbertson joined Big Loud Records as VP of A&R in 2017 and rose to senior vp/GM of the label in 2021. In his new role, Culbertson will continue to oversee day-to-day operations, plan merchandising tactics and help expand creative development of the Big Loud Records roster; Big Loud artists include Ashley Cooke, Charles Wesley Godwin, Dallas Smith, Dylan Gossett, ERNEST, Griffen Palmer, Hailey Whitters, HARDY, HIXTAPE, Jake Worthington, Larry Fleet, Lauren Alaina, Lauren Watkins, Lily Rosee, Lily Rose, Morgan Wallen, Shawn Austin, Stephen Wilson Jr. and Zandi Holup.
Prior to joining Big Loud, Culbertson served eight years at Republic Records, working his way up as director of A&R at the label's New York headquarters. His work at Republic included signing and/or developing artists such as Aminé, Florida Georgia Line (via Republic Nashville), SoMo and The Naked and Famous. He also helmed releases from Colbie Caillat, Florence + The Machine, Mat Kearney and more.
“Patch has been a critical part of Big Loud's success for over seven years now,” England said in a statement. “He is a brilliant strategist with an unparalleled ability to process information and make sound decisions. Patch is a true leader who has continued to invest his time and expertise in this company, and his impact cannot be understated. This promotion is well earned.”
“I am very proud of the accomplishments of our roster and staff over the past seven years,” Culbertson added. “It is a privilege to serve these artists and to work alongside a top class team that is writing its own chapter in music history. A special thanks to Seth, Joey, Craig and (Big Loud COO) Austen (Adams) for their support and leadership. They continue to show the world how to win with integrity and I'm honored to be a part of that.”
“What makes Patch stand out as a GM is that he – like all of us at Big Loud – continues to keep the songs first,” Moi added. “He applies his analytical brain and first-hand understanding of artists and how they work best in each situation while balancing the growth of our company. We are grateful for his continued leadership.”
from our partners at https://www.billboard.com/pro/big-loud-records-promotes-patch-culbertson-evp-gm/