Bud Light and Billboard have partnered to help music fans 21 and older kick off the scorching days of summer with fresh country music and ice cold beer.
The two brands will spearhead a two-day concert event, as well as talent-driven, branded content running on Bud Light and Billboard platforms throughout 2024. Bud Light Backyard's partnership with Billboard begins during of the annual CMA Fest in Nashville, Tenn., June 7-8 at Tin Roof Nashville. The Billboard Presents Bud Light Backyard Series will feature Dalton Dover, Corey Kent and Alana Springsteen on June 7 and LOCASH, George Birge and Dasha on June 8.
The two brands will also feature a slate of content across social and digital channels, as well as a series of long-form content and artist profile pieces highlighting the stories and careers of Birge, Springsteen and Dover.
“We are thrilled to partner with Billboard. They are one of the most influential music brands in the world, and their relationships with country artists and events give Bud Light fans incredible access to get close to the action this summer,” said Todd Allen, VP of Marketing for Bud Light. “There's really nothing easier to enjoy than ice-cold Bud Lights and incredible country music at the biggest events of the summer.”
“We're thrilled to partner with Bud Light to create unforgettable experiences at country's biggest music moments this summer and beyond,” said Mike Van, president of Billboard.
Billboard Presents Bud Light Backyard will feature some of today's hottest hitmakers. Warner Records artist Dasha sparked a movement (and a line-dancing craze) with her breakthrough hit “Austin.” RECORDS Nashville Birge scored a top 2 Country Airplay hit earlier this year with “Mind on You,” while Columbia Records NY/Sony Music Nashville artist Springsteen released her debut album. Twenty something last year.
UMG/Mercury Records artist Dover recently released the project Take Me Home: Coverswhile RCA Nashville artist Kent earned a top 3 Country Airplay hit with “Wild as Her” in 2023. LOCASH is known for a number of Billboard Country Airplay hits including “I Know Somebody” and “One Big Country Song”.
from our partners at https://www.billboard.com/music/country/billboard-presents-bud-light-backyard-lineup-locash-george-birge-dasha-corey-kent-1235671384/