Billboard expands into Asia with the launch of Billboard Korea

Advertising sign expands its global footprint in Asia with its launch Billboard Korea.

The expansion, in partnership with Global Entertainment Media Group (GEMG), will be dedicated to the booming Korean music scene. Billboard Koreathe first issue, Billboard K Vol.1is scheduled for release in June.

“We are excited to announce our expansion into Korea” Advertising sign CEO Mike Van said in a statement. “Advertising sign has long celebrated the rich contribution of Korean music to our platforms. This expansion is a major milestone for our brand and underscores our dedication to amplifying the voices and talents that shape the vibrant Korean music scene.”

Yuna Kim, GEMG president and publisher Billboard Koreaadded, “Now that the status of K-artists and K-pop has risen globally, Billboard Korea will play a critical role in promoting K culture.”

Billboard Korea will provide a comprehensive platform that not only enhances the visibility of Korean artists, but also promotes cultural exchange and appreciation on a global scale, according to a press release.

In view of its first edition, Billboard Korea is set to launch its official website and digital platform in spring 2024.

Billboard Korea adds to the list of international editions of the publication, including Billboard Japan, Billboard Arabia, Billboard Español, Billboard Brazil and others.