Billboard's return to SXSW in Austin, Texas brought the unexpected in collaboration with Smirnoff Smash Vodka Soda.
For the annual visit, the Pickleball Experience set up shop right in the middle of Rainey Street to celebrate the new release of Smirnoff Smash Vodka Soda. With a roster of DJs including superstar Cardo Got Wings, +21 attendees showed off their skills, picked up free swag and sampled the line's variety of flavors including Watermelon Lime, Pineapple Orange, Strawberry Dragonfruit and Raspberry Peach. Separately, Smirnoff Smash Vodka Soda was featured on THE STAGE, our three-night concert series at Moody Amphitheater, with a specialty bar, samples and custom cocktails.
If you missed the action, Billboard has you covered with photos from the jam-packed weekend. Scroll below to see how the unexpected took over Austin!
Guest at the Billboard x Smirnoff Smash Pickleball Experience at SXSW held on March 15, 2024 in Austin, Texas.
Brandon Todd for Billboard
Brand Ambassadors at the Billboard x Smirnoff Smash Pickleball Experience at SXSW held on March 15, 2024 in Austin, Texas.
Brandon Todd for Billboard
Chopstars DJ's at the Billboard x Smirnoff Smash Pickleball Experience at SXSW held on March 15, 2024 in Austin, Texas.
Brandon Todd for Billboard
Experience the Billboard x Smirnoff Smash Pickleball Experience at SXSW held on March 15, 2024 in Austin, Texas.
Brandon Todd for Billboard
Cards Got Wings and Chopstars DJ's at the Billboard x Smirnoff Smash Pickleball Experience at SXSW held on March 15, 2024 in Austin, Texas.
Brandon Todd for Billboard
at the Billboard x Smirnoff Smash Pickleball Experience at SXSW held on March 15, 2024 in Austin, Texas.
Brandon Todd for Billboard
Cardo Got Wings at the Billboard x Smirnoff Smash Pickleball Experience at SXSW held on March 15, 2024 in Austin, Texas.
Brandon Todd for Billboard
Cards Got Wings on Billboard Presents The Stage at SXSW held at The Four Seasons on March 14, 2024 in Austin, Texas.
Brandon Todd for Billboard
Smirnoff at Billboard presents The Stage at SXSW held at The Four Seasons on March 14, 2024 in Austin, Texas.
Brandon Todd for Billboard
Smirnoff at Billboard presents The Stage at SXSW held at The Four Seasons on March 14, 2024 in Austin, Texas.
Brandon Todd for Billboard
from our partners at https://www.billboard.com/music/music-news/billboard-teams-up-with-smirnoff-smash-vodka-soda-the-unexpected-at-sxsw-see-the-photos-1235640391/