The star earned her highest week of equivalent album units, but “Hit Me Hard and Soft” was her first album not to debut at Number One
Although he didn't topping the charts, Billie Eilish just clinched her biggest week on the Billboard Top 200. Hit hard and soft landed at Number two on the charts this week, just behind Taylor Swift Department of Tormented Poets.
According Advertising sign, Eilish's 339,000 equivalent album units are the highest of her career, including nearly 200,000 album sales, also a career high for the 22-year-old singer. This is Eilish's first studio album not to debut at Number One, due to record numbers from Swift's last release. (Each of Eilish's previous records — 2017 When we all fall asleep, where do we go? and 2021 Happier Than Ever – debuted at the top of the charts.)
Eilish's third LP is a sprawling record that incorporates both traditional pop string instrumentation and dance-y synth beats. “I feel like this album is me,” Eilish said Rolling rock on last month's cover. “It's not a character… It feels like my youth and who I was as a kid.”
Eilish eschewed the traditional plan of promoting the release of any singles or tracks from Hit hard and soft before the record was released in mid-May, not wanting any song to speak for itself without being heard in the full context of her album. “This album is like a family,” he said Rolling rock. “I don't want a toddler to be alone in the middle of the room.” It's one of the many reasons why both Eilish and her brother Finneas, who produced the record, refer to their latest collaboration as an “album–album“.
Eilish landing at Number Two this time has less to do with the popularity of her new album and more to do with Swift's record-breaking numbers. Department of Tormented Poetswhich is now the first album to spend at least five weeks at Number One since Morgan Wallen achieved this feat last year with One thing at a time.
from our partners at https://www.rollingstone.com/music/music-news/billie-eilish-hit-me-hard-and-soft-debut-number-two-1235028253/