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The wait is over. It's been almost three years since Billie Eilish released her sophomore album, Happier than ever. This spring, the Grammy- and Oscar-winning superstar followed that up with her third LP, Hit hard and softnow available for online ordering.
“I feel like this album is me,” Eilish said Rolling rock about Hit hard and soft on the May cover. “He's not a character. It feels like it When we all fall asleep, where do we go? my version. It feels like my youth and who I was as a kid.”
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“My new album just came out everybody,” Eilish told a packed house at the Kia Forum for American Express x Billie Eilish Hit hard and soft listening party in Los Angeles on Thursday night, as the audience roared. “I'm so, so excited. I'm so excited you're here. This album was the most amazing creation process and I've never loved anything more. And I feel so incredibly proud of it and I feel so excited and nervous and scared.”
After a brief pause for the crowd's cheers, Eilish later added: “Thank you all so much and I love seeing all your faces. And I'm going to go in there and I'm going to press play, and I'm going to let the whole thing play back and forth, and I'm not going to stop it.”
And that's exactly what he did. While Eilish didn't sing any of the tracks, fans got their first taste of the album's new tunes at the party-sized party – from 'Lunch' to 'The Greatest' – as Eilish occasionally danced on the floor and Finneas spun around with a PHOTO MACHINE.
Weeks before its release, fans could pre-order Hit hard and soft In connection. And, most importantly, Eilish wanted to make sure each release was made as sustainably as possible — offering descriptions of the materials and what went into her vinyl, CD, and cassette (and packaging). Website.
Fans can order a digital copy of the album, as well as exclusive editions Hit hard and soft on Eilish's online storewhich includes an exclusive blue vinyl eco-mix, a splatter CD, the standard vinyl and CD, a cassette, as well as an exclusive signed vinyl LP, which is already sold out online.
The vinyl versions feature “recyclable or recycled compounds and all packaging is made from recycled paper/board,” the description states Eilish's website. “The ink used is crude plant and water based dispersion varnish. The sleeves are 100% recycled and reusable.” The CD and cassette packaging, meanwhile, also ditches the plastic.
Elsewhere, fans can also find exclusive vinyl releases online. Walmart has an exclusive gray vinyl version, Urban Outfitters has a “milky white” LP, Target has an “eco-mix” yellow vinyl with a poster, and Amazon has its own exclusive red vinyl LP. The splatter-paint CD is also available to order on Amazon.
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As for the album's artwork, the cover shows Eilish submerged in a pool of water, which the star took shortly after picking up a Grammy for Song of the Year for “What Was I Made For?” from Barbie soundtrack.
“If there's one thing for me, it's that I'll put myself through hell and come back for the shot,” Eilish said. Rolling rockAngie Martoccio for making it Hit hard and soft cover. “I have always been this way and I will continue to be this way. A lot of my work is physically painful in many ways, and I love it. Oh my God, I live for this.'
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“Three years ago, on Happier than ever, one of her most vulnerable moments came on “My Future,” where Eilish sang, “I'm in love in my future/Another to meet her.” Her future self has turned out to be a real piece of work – everything 19-year-old Billie could have hoped for,” wrote Rob Sheffield in Rolling rockalbum review. “Hit hard and soft makes you marvel at how far he has traveled as a pop artist. But it's also an auspicious omen that the greatest Billie is yet to come.”
Read the full Eilish Rolling rock cover story now and pick up Hit hard and soft in stores and online now.
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