Source: BMW Group / BMW Group
One of the most popular car brands in the world are taking their talents to the catwalk. BMW launched a high fashion SUV inspired by Naomi Campbell.
Source: BMW Group / BMW Group
As mentionted with Hype Beast the luxury car manufacturer continues their partnership with Naomi Campbell. Earlier this week they unveiled the XM Mystique Allure at the 77th Cannes Film Festival. a four-door show car intended to represent the modern extravagance of high fashion. To do this authentically, the brand used Naomi Campbell as its muse, stating that it was “designed with exclusive materials from the world of haute couture”. It comes in the supermodel's favorite blue color but the exterior is accented with a luminous matte finish. The interior also has a unique point of difference with a sculpted headliner, indirect lighting and blue velvet on all seats.
“Seeing BMW's vision for the BMW XM Mystique Allure come to life was truly incredible,” says Naomi. “I feel very honored to have sparked the inspiration for their first high-fashion car, which is a one-of-a-kind masterpiece in every way.” Acoustically, the BMW XM Mystique Allure also shines as the sound design was edited by Hans Zimmer's Hollywood film. “This was a unique opportunity to work with BMW and Naomi to create a bold sound profile for this unique BMW XM Mystique Allure, extending high-fashion materials and graphics into the aural experience,” he revealed. “The sounds are inspired by Naomi Campbell and are meant to be bold, challenge the ordinary and redefine the idea of luxury. With this truly unique vehicle, the sounds are meant to extend the intense design approach and evoke couture-inspired emotions.”
The BMW XM Mystique Allure is one of a kind and will not be sold. You can watch the promotional trailer for it below.
