Manchester, Tennessee, may be known for its agricultural life, but Bonnaroo has become the city's cash cow after leaving a $339 million footprint in businesses and jobs.
This is according to a recent report from the Austin-based economic impact consulting firm. AngelouEconomy, who found that the 2023 Bonnaroo festival generated $339.8 million in revenue for the local economy. The event infrastructure also facilitated the creation of more than 4,000 full-time equivalent jobs and $105.5 million in labor income paid to regional employees, according to the study.
The report marks the first time organizers have studied the regional impact of Bonnaroo in more than a decade, according to the Tennessee.
The 2023 festival attracted approximately 80,000 people to Manchester's Great Stage Park, affectionately called “The Farm” by Bonnaroovians. Considering the magnitude of the event, its owners allegedly paid or reimbursed the city, county, and state of Tennessee for any additional resources they commissioned to execute it.
The $339.8 million sum may increase (or decrease, depending on the cost of goods sold) in 2024 after Bonnaroo organizers raised ticket prices for the first time in more than 10 years, citing inflation. . To put that number in perspective, Coachella, the country's largest music festival, is nowMy dear provide approximately $400 million in annual support to Indio's local economy.
Scheduled for June 13-16, the 2024 Bonnaroo festival will feature headlining performances by Pretty Lights, Fred Again… and FISHER, among performances by many other electronic music stars. You can buy passes here.
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