Bravo Mondo, an equity development company founded by a former Viacom and AOL executive; Dermot McCormackhas worked with Brandon PankeyArtist Presented Experiences (APEX) to assist with strategic and capital needs for emerging music, content and commerce platform. Pankey will also join Bravo Mundo as a music partner as part of the deal.
“We are thrilled to enter into this strategic relationship with APEX,” says McCormack, who serves as CEO of Bravo Mondo. “Brandon and APEX are deeply focused on allowing artists to tell their own stories. This partnership will allow us to leverage our expertise in growth capital and strategic planning to support APEX's expansion and innovation initiatives.”
The APEX platform was launched in 2023 to “deliver unique and customized experiences and storytelling for artists and their fans, prioritizing authenticity and creativity,” explains Pankey, who as CEO has led APEX to many successful partnerships and initiatives, leveraging his expertise in artist relations and event management. As a key executive at Live Nation Urban, Brandon was instrumental in growing the live artist business by producing music festivals such as the Roots' “Roots Picnic” and Lil Wayne's “Lil WeezyAna Fest” in New Orleans, and serving as producer for television music specials including YouTube's “Homecoming: Meet Me on the Yard” and CNN's “Juneteenth: A Global Celebration for Freedom” among others.
“I am thrilled to be working with Bravo Mondo,” explains Pankey. “Dermot and his team bring a wealth of music and content experience, as well as financial and distribution support that can only enhance and enhance APEX's mission to give artists a network for their unfiltered visions and their voices in scripted and unscripted content'.
McCormack's partners at Bravo Mondo include the CEO and co-founder of Complex Network Rich AntonioloPresident of Sinclair Broadcasting President Rob Weisbordformer head of music at Spotify Nick Holmsten and Amy Barnettformer Chief Content Officer of Outside Inc.
from our partners at https://www.billboard.com/business/business-news/bravo-mondo-apex-partnership-1235631812/