Britney Spears has revealed she is gearing up to release her first jewellery line.
The Toxic singer first teased her new project on Instagram on Sunday night by writing, “I have some really exciting news to share with you guys !!!”
The 42-year-old returned several hours later to announce her jewellery line, B Tiny, sharing a picture of a pink rose next to the name of her brand in a white cursive font.
“My first jewelry line coming soon !!!” she captioned the post. “Delicate extremely different and one of a kind pieces !!! I’m so excited !!! Realizing how cool it is to be an artist that can be passionate in so many different ways !!! B Tiny coming soon!!! Girls you’re gonna f**king love it (sic) !!!”
Britney also gave fans a glimpse of one of B Tiny’s jewellery offerings; a gold hand chain containing blue and green beads.
She did not divulge further details about her new business venture, such as its launch date.
The jewellery line marks a major change of direction for Britney’s career. However, she has been pivoting away from music since the termination of her conservatorship in late 2021. With the exception of duets with Elton John and will.i.am, she has not released any new songs and has insisted she will not return to the industry.
She got into the book publishing business last year when she released her memoir, The Woman in Me, in October 2023. She has previously indicated that she is writing more material, although it is not clear if it’s fictional or autobiographical.