There's a reason why BTS' V looks super put together in the new live performance video for the K-pop superstar's emotional solo ballad 'FRI(END)S'. The clip, which was cut in collaboration with French luxury brand Cartier, is dripping, opening with a tight shot of the singer's face as the backing vocals, R&B backing tracks pour in and V sings, “You're in my head/ I had plans for on the weekend/ But instead I ended up with you/ Back here again/ It put me deep in my feelings.”
As the camera pans back, we see V standing in the luxurious Cartier Maison Cheongdam 'La Résidence' showroom in Seoul, dressed in baggy trousers and a brown sweater over a cream shirt and burgundy tie. with a generous compliment of gold Cartier pieces on his wrists, fingers and ear. The high-ceilinged, sleek interior of the high-fashion brand's Seoul storefront rises up around the singer as he mourns the boyfriend-zone on the dance floor.
“FRI(END)S” is V's first new solo venture since the release of his debut solo album, Stand, In September. The English-language R&B song is a heartfelt tribute to a longtime friend with love potential. “So it wouldn't make sense if I was yours/ And you could call me your baby/ But we say we're simple, say we're simple,” sings V in the pre-chorus before diving into the heartbreaking chorus: “Friends, just for now/ Yes, but friends don't say words that/ Make friends feel more than just/ Friends, just for now.”
V was announced as a brand ambassador for the French luxury brand last July. The single “FRI(END)s” was released on Friday alongside the original videowhich finds the singer traversing the world alone as the couples around him enjoy their undying love until a plot twist in the middle of the visual turns things upside down.
V began the enlistment process for his mandatory 18-month military service in South Korea — along with bandmates Jimin, RM, and Jung Kook — in November. the team is currently on hiatus until 2025, until all seven members have completed their services.
Check out the new “FRI(END)S” video below.
from our partners at https://www.billboard.com/music/pop/bts-v-single-friends-live-performance-video-1235635401/