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Brat summer meets autumn. Charli XCX is decked out in a leopard coat for H&M's upcoming A/W 2024 campaign that dropped on August 29 — and the collection became available on Thursday (September 12).
The A/W collection, described as “reviving the spirit of H&M fashion”, is inspired by the “timeless glamor and versatility of mid-century design” and features leather pieces, knitwear, mini skirts, puffer jackets, tailored jackets and more.
“This collection is full of many special inspirations and quality materials,” said Iliana Masgalos, womenswear design director at H&M. he said in a statement. “The leather, the knits, the shiny separates – together the pieces highlight the strength of H&M's fashion prowess. It's all about great clothes: true wardrobe icons. The campaign lets fashion shine.”
Some of the items are out of stock, including the Fluffy Coat ($89.99) worn by Charli XCX and this Loose Tuxedo Shirt ($59.99), but there are plenty of stylish pieces left, including this Fluffy Tie-Belt Coat ($149), Embellished Mules ($49.99), Sequined Organza Shirt ($19.99), Long Leather Gloves ($79.99) and Padded Mini Skirt ($17.99). Shop the full collection here.
“This collection is a celebration of who we are and a moment to confirm that H&M is always focused on great fashion,” noted H&M's creative director. Jorgen Anderson. “The campaign is about liberating fashion and liberating self-expression – each subject twists the clothes in their own way and style. The message is that difference is strength.”
The campaign features Charli XCX, Arca, Lila Moss, Ajus Samuel, Loli Bahia, Wali Deutsch, Okay Kaya, Bibi Breslin, Alewya, Sage Elsesser, Sega Bodega and Lux Gillespie.
To celebrate the A/W 24 collection, H&M will throw a party in London with a special performance by Charli XCX and DJ sets by Jamie XX and Sherelle. The event will be open to everyone and customers can register for the chance to attend via social media and through H&M member competitions.
H&M's A/W collection was released online and in stores on September 12. For more fall fashion inspiration, shop the H&M Studio Pre-Fall Capsule featuring jeans and skirts, knitwear, tops and other fall essentials. Students get a 20% discount at H&M.
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