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SKIMS made sure to be the talk of the summer by unveiling Charli XCX as the face of its latest campaign. This marks founder Kim Kardashian's seal of approval towards it Brat summer trend as this summer the it girl takes the spotlight to pose in SKIMS new cotton collection in Cotton Rib and Cotton Fleece styles.
The collection was released on Wednesday (August 21) at 12 p.m. ET/9 a.m. PT, and features a mix of Charli XCX-approved styles, including cotton boxers, soft bralettes and fleece sweatshirts. Each design is made from stretchy yet form fitting SKIMS material, but with added texture with ribbed and waffle materials.
Photographer Petra Collins captured the '360' singer for the athleisure brand's campaign, featuring dreamy images of Charli XCX, including the artist in the middle of a field as rain falls, as well as the star holding puppies in a golden, serene . background.
To help you narrow down your choices, ShopBillboard rounded up some of our favorite styles that we plan to add to our carts immediately.
SKIMS
Cotton Rib Bandeau
This is no ordinary cotton strap, SKIMS has enhanced it with a design that features breathable cotton and a powermesh lining for added support. The hem is replaced with an elastic bottom strap that highlights a contrasting shade and the brand's logo.
SKIMS
Cotton rib bikini
Update your underwear drawer with the SKIMS cotton bottom. Designed with soft and airy cotton material, the briefs offer coverage while also featuring an elastic waistband with the brand's logo for added style.
SKIMS
Cotton Rib Loose Boxer
Decompressing after a day's work won't be complete without these relaxed boxers. The style comes with breathable cotton material and relaxed legs for added ventilation. You'll also have three shades to choose from.
SKIMS
Zip hood with waffle lining
Skip the oversized hoodie look and opt for a fitted but relaxed style with this cropped sweatshirt. In addition to the shorter length, the waist comes in a slimmer fit, while the sleeves show a looser, looser feel. You can also adjust the closure with the integrated zipper.
SKIMS
Bralette with split neck in cotton rib
Light layering is essential all year round and this split neck bralette is ready to turn your living room into a warm oasis. The style comes with a stretchy yet comfortable cotton material with added details and an elasticated bottom band for extra support.
SKIMS
Cotton Rib Shoulder Pad Cropped Top
Show some skin in the simple cropped top from SKIMS. Unlike traditional cotton tees, this cropped style comes with some shoulder padding and a high neckline that you can accessorize with layered necklaces.
SKIMS
Long sleeve cotton t-shirt
Meet your new favorite layering piece: the SKIMS Cotton Rib Long Sleeve. As well as a soft lounge piece, the top can also be worn under a jacket for a dressier look that won't leave you itching to take it off. Since it is made of breathable elastic cotton material, it will spread smoothly on your skin.
As a carefree spirit, Charli XCX decided to be a part of SKIMS' newest campaign because of the brand's mission.
“SKIMS empowers people to feel confident in their skin, which is what it's all about BratCharli XCX said in a press statement. “I'm thrilled to be working with a brand that understands that comfort and style don't have to be compromised. Shooting with Petra for this campaign was a dream and I was so excited to go on set and wear these timeless, sexy pieces. Also the puppies were beyond cute.”
She also joins the growing list of musician faces for SKIMS, which includes Nelly Furtado, Sabrina Carpenter, Lana Del Rey and Usher.
For more product recommendations, take a look ShopBillboardCollections of the best deals on shapewear dresses, slip dresses and platform boots.
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