A few days after taking over New York via double duty Saturday Night Live, Charli XCX held a surprise pop-up show in Times Square.
The event, which took place on Monday afternoon (November 18), saw the English singer, billed as a secret H&M & New York City event. Tips are provided via an online event page that shares the text Brat green – a color associated with the culture-influencing musician's sixth album – and Charli XCX's own history with H&M.
In August, the singer attended the launch of H&M's A/W 2024 campaign alongside Arca, Lila Moss, Ajus Samuel, Loli Bahia, Okay Kaya, Alewya, Lux Gillespie and more. In turn, this collection was promoted by a special performance in London on September 12, which also featured DJ sets from Jamie xx and Sherelle.
Now, the H&M collaboration has spread to New York, with the retailer promoting the surprise just 30 minutes before launch with post on social media which confirmed Charli XCX's participation, noting that she was “ready to make history in Times Square wearing the H&M Holiday collection.”
Indeed, the five-song set featured Charli XCX dressed accordingly, performing her tracks Brat record. Alongside album singles '360', 'Von Dutch' and viral hit 'Apple', the singer opened and closed her set with remixes of album tracks '365' and 'Guess', respectively.
Footage of the event shows a large crowd gathering to take part in yet another chapter of the musician's impressive year.
After its release Brat in June, the record reached No. 3 of Bulletin board 200 and topped the Top Dance/Electronic Albums chart, becoming a pop culture phenomenon in the process and earning widespread acclaim, including a Grammy nomination for album of the Year.
On Saturday (November 16), Charli XCX made her third appearance at the Saturday Night Liveand her first double duty as both host and musical guest, delivering sensational performances Brat cuts “360” and “Sympathy Is a Knife”.
from our partners at https://www.billboard.com/music/music-news/charli-xcx-surprise-pop-up-show-in-times-square-1235832865/