Over the past year, Charli XCX and Troye Sivan have launched two album campaigns, topping Bulletin board charts, earned Grammy Award nominations and took their careers to new heights. The highlight of their combined success was their co-headlining tour of North America.
Charli XCX and Troye Sivan Present: Sweat played 22 shows in the US and Canada in September and October, grossing $28 million and 297,000 tickets sold, according to figures reported to Billboard Boxscore. This goes beyond Bulletin boardHis own projections of $23.5 million and 270,000 just last month.
Since the announcement of the tour in April, tickets have gradually sold out. Big markets like New York, Los Angeles and San Francisco blew up immediately, but overall, the tour averaged 67% after the first weekend of sales. As Sivan toured Europe and Charli turned the summer green, sales rose to 70% by the end of May, 80% by mid-June, 90% by the end of July and 97% on opening night. With the final numbers in, the tour was completely sold out, even if Sivan once fondly joked that it was “flopping» in Nashville.
Jared Braverman (SVP of Global Touring at Live Nation) commented Bulletin board“Sweat tour selling out all 22 shows is a true testament to both Charli and Troye as arena level acts. We believed in their ability to fill these venues from the moment we announced the tour and went on sale in April. The success reflects the strong fan bases they have built and how their music continues to connect deeply with fans live.”
Los Angeles was the highlight, where they played two nights at Inglewood's Kia Forum, pulling in $3.2 million from 29,500 tickets sold. The closing night (October 23) at Seattle's Climate Pledge Arena marked the tour's best single-night attendance (15,016), while the September 23 show at New York's Madison Square Garden was the highest-grossing single night ($1.7 million ).
On average, Sweat's shows grossed $1.3 million and sold 13,479 tickets per show. That's more than ten times any artist's previous best as a solo headliner, even taking into account the shows they played earlier this year.
It's rare for artists making pop and dance music to sell out arenas without extensive chart hits. Speaking to Zane Low, Charli opined that “the position is being rewarded in a way we haven't seen in a while.” The world-building that each artist has done with their recent albums and throughout Sweat's tour with guest stars in their orbit, such as Addison Rae, Kesha and Lorde, is very fan-serving. In Charli's words, “We just have to do it for them. And we have to make them feel so special, because they are, because they've supported me and us for so long.”
Live Nation's Lesley Olenik (SVP, Global Touring) agreed, calling it “the unmissable live event of the year.” He continued, “What really made it special was the energy—the fans were free to express themselves in ways we hadn't seen in years, and Charli and Troye fueled that atmosphere every night. It was a judgment-free zone where everyone could unapologetically be themselves.”
That's not to say they haven't broken through to a mainstream level before. Charli reached the top 10 of the Billboard Hot 100 in 2014 and even claimed Song of the Summer that year as a featured guest on Iggy Azalea's “Fancy.” Sivan has four top 10s on the Billboard 200 and nine hits on the Hot 100. In the past year, both acts reached No. 1 on Top Dance/Electronic Albums and recorded multiple top 10s on Hot Dance/Electronic Songs, individually and together .
Both artists will return to their home country for short shows in November. Sivan will reprise his Something to Give Each Other tour with six shows across Australia and New Zealand. After hosting and performing on the November 16 episode of Saturday Night Livecharli will kick off the Brat tour with four shows in the UK Combined, they've already moved 419,000 tickets and earned $34 million on the road in 2024. By the end of the year, those numbers will surpass $500,000 and $45 million.
from our partners at https://www.billboard.com/pro/charli-xcx-troye-sivan-sweat-28-million/
