Cheetos made its mark in Miami as Billboard's 35th anniversary Latin Music Week saw programming panels, evening performances and more honor the concept of community and its reward.
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For the third year in a row, Cheetos rolled out the Deja Tu Huella campaign at its annual 305 event, focusing on inspiring and uplifting the Latino community. During its 35th anniversary week, the brand partnered with Billboard to embrace the present and look to the future through music, education and more.
The festivities kicked off on Tuesday, October 15, when rising stars Omar Courtz and Saiko were joined by up-and-coming Mexican designer Kiko Baez and celebrity yoga instructor Yudy Arias for a conversation titled Deja Tu Huella: Inspire Who's Next moderated by Isabela Raygoza of Billboard Editor, As Billboard Español. Whether the conversation turned to the people who inspired them or their appreciation of their influence from today, attendees were quick to share their gratitude for where they came from and what they want to achieve.
Tuesday's programming was followed by Next-Gen Reggaeton: An Evening Curated by J Balvin presented by Cheetos Event. Featuring Dei V, Omar Courtz, Saiko and a surprise appearance from J Balvin, the jam-packed evening at Wynwood Marketplace saw attendees get a dose of reggaeton from different eras while experiencing the activation of House of Huella, a one-of-a-kind experience that combined the impact of the present and what is to come as people continue to make their mark.
The activation also saw fans take part in the Paint the Room Orange activity area, where they were encouraged to make their mark by writing messages on mirrored tiles to contribute to a huge disco ball that lit up during Balvin's set. Elsewhere, the futuristic Cheetosverse with a portrait wall honoring Deja tu Huella ambassadors and Chester Cheetah found fans walking through a facility filled with all kinds of photo-worthy moments. Oh, and you can't forget the various flavored Cheetos samples to download!
At the end of Balvin's set, the star also revealed Corissa Barrow, a psychologist and mental health advocate, as Cheetos' newest Deja tu Huella ambassador. The Houston, Texas natives will hit the road with the brand for their College Community tour in support of the Uplift Scholarship Program. tour stops include opportunities such as Culinary Creator competitions, workshops and mentoring sessions where students will be encouraged to make their mark and invest in their dreams.
If you want to know how you can make your mark with Cheetos, head over to Deja Tu Huella's official website. For more of our festivities in Miami, scroll down to see hot shots from Cheetos and Billboard's Latin Music Week collaboration!
Photo: Melody Timothee
Photo: Melody Timothee
Photo: Ysa Perez
Photo: Ysa Perez
Photo: Ysa Perez
Photo: Ysa Perez
Photo: Ysa Perez
Photo: Ysa Perez
Photo: Ysa Perez
Photo: Ysa Perez
Photo: Ysa Perez
Photo: Ysa Perez
Photo: Ysa Perez
Photo: Ysa Perez
Photo: Gabrielle Deimeke
Photo: Gabrielle Deimeke
from our partners at https://www.billboard.com/music/latin/cheetos-takes-over-billboard-latin-music-week-see-photos-1235810755/
