Cher, Donna Summer and More Get Streams Thanks to 'RuPaul's Drag Race' Lip Syncs

With season 16 of RuPaul's Drag Race officially over, fans finally know who won the crown. But which recording artist managed to win when it comes to streaming bumps?

During the franchise's most recent season, songs featured in lip syncs have earned an average 28.1% increase in total on-demand streams, including UGC (user-generated content), according to Luminate.

The song that won the biggest bump of the season was Cher“Dark Lady”, which was featured as the Lip Sync For Your Life song for episode four (aired Friday, January 26). On the day the episode aired, “Dark Lady” garnered 9,180 streams. The following day (January 26), on-demand streams for the song increased to 38,183, marking a 315.9% increase in on-demand streams for Cher.

Janet Jackson's “What About” also earned a triple-digit percentage increase in streams thanks to Drag Race. After appearing as one of the lip-sync songs on the April 12 episode “Lalaparauza,” the song shot from 1,056 streams to 3,946 streams, marking a 273.7% increase for Jackson.

Meanwhile, two Donna Summer The songs scored similarly impressive streaming results thanks to a pair of lip-sync showdowns this season Drag Race. “This Time I Know It's For Real,” Summer's song lip-synced on April 12, delivered a 180.9% increase in on-demand streams the day after the episode aired. “Dim All the Lights”, used in the episode 11 lip sync on March 15, also gained a 96.4% increase in on-demand streams the day after the episode.

The final episode of Season 16 (airing Friday, April 19) saw the franchise crown Nymphia Wind as America's Next Drag Superstar after a sensational lip sync to Kylie Minogue's “Padam Padam” (which earned 56, 5% increase in streams per day after appearing on the show). The queen made history with her crown, becoming the first East Asian winner of the American franchise.

Talking to you Advertising sign Shortly after her win, Wind said she felt “crazy to be able to experience this for my community and my country,” adding that it “really means a lot to me to be able to experience this.”