Dave Freealongside Kendrick Lamarestablish it pgLang creative imprint, thus amicably ending a years-long association with Top Dawg Entertainment. In a new interview, Dave Free discusses the best parts of the pgLang business, working with Kendrick Lamar and more.
Dave Free interviewed Elephant magazine, which opened by explaining his ties to TDE dating back to the early 2000s. Free, now 37, was a childhood friend of Kendrick Lamar and quickly broke into the music business while helping K-Dot in his early years .
From Elephant:
Gabe Allanoff: I know you rarely give interviews. Why did you agree to do one now?
Dave Free: I throw a skin. Do you know what I'm saying? I won't do it much though, I'll tell you that for sure. This is not in the plans at all. And, to be honest, it's a bit of a test for me. Hiding serves me well, but it's bigger than me. I'm just trying to be a player that contributes to the new era of how information is shared. Just trying to make an offer.
GA: Why are you hiding;
DF: It fits my personality, and I'm always trying to get away from beastly shit. I want people to know that when they listen to me, they can really get something out of it. I'm not just trying to be a fan. I'm not trying to show up and just do a lot of yapping. It's words with action, you know?
GA: This was my takeaway from the newest iteration of the pgLang site: use only action words — no descriptors, no adverbs, no adjectives.
DF: Yeah, just a timeline. That's the no-yapping rule we have here. We're not kidding. I don't have time for all this nonsense.
The entire conversation is remarkably honest and Dave Free pulls no punches but maintains the mystique that has seemingly served him well in his career. Check it out because it's a really good read.
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Photo: Stephane Cardinale – Corbis/Getty