Bay Area Rapper E-40 Chats With Carl Lamarre — Advertising signassociate director of R&B/hip-hop — for his new album Rule of Thumb: Rule 1collaborating with YoungBoy Never Broke Again, Gucci Mane and Too Short on the album, almost collaborating with Nipsey Hussle, his favorite memories of Tupac, his business ventures like his cookbook with Snoop Dogg and more!
Carl Lamar:
Happy birthday brother E-40!
E-40:
Thanks. Appreciate it bro.
Carl Lamar:
We have these free birthday pictures — any word you want to say.
E-40:
I'm not over you.
Carl Lamar:
I'm not over you.
E-40:
I'm not beneath you.
Carl Lamar:
I'm not beneath you.
E-40:
But I'm by your side…
Carl Lamar:
But I'm by your side.
E-40:
Well done, playa.
Carl Lamar:
Cheers, playa playa!
What is really going on? I'm Billboard's Associate Director of R&B/Hip-Hop, Mr. Carl Lamarre, and we're here with Brother E-40. How are you; How are you feeling overall, mate?
E-40:
I feel good, man. I really feel good. I'm happy. I'm in a happy place. God is great.
Carl Lamar:
This year… 50 years of hip-hop. You're celebrating a lot of wins, but I'm just curious: In general, what does 50 years of hip-hop mean to you?
E-40
Um, it means everything. They didn't think to get this far, you know? It is now the #1 music genre. Hip-hop, man, you see it in commercials, you see it in movies, you see it everywhere. All related to sports and entertainment and from the urban community. And watch it now! It has even become suburban — it is everywhere like air. You can't get away from it, man! Fifty years — shout out to… Kool Herc and the founders of hip-hop. Thanks!
Watch the full interview above!
