Eirewave, the leading destination celebrating the vibrant pop-rock scene in the UK and Ireland, proudly announces the extension of its broadcast with a new frequency on DAB+ in Belfast.
Since its inception in 2022, Eirewave has been making waves with its programming and dedication to showcasing the best of UK and Irish pop-rock. Broadcasting on DAB+ in Manchester, Eirewave has become synonymous with quality music, engaging content and an unwavering commitment to an ad-free streaming experience.
“By expanding our presence to Belfast, Eirewave embraces the city's rich musical heritage, integrating seamlessly into the UK and Ireland's vibrant pop-rock scene. Our commitment to highlighting local artists and showcasing Belfast's diverse soundscape continues. aligns with our global mission. By establishing a presence in this musically significant city, we aim to amplify the voices of the region, providing a platform for British and Irish pop-rock from the 1980s to the present. While there are numerous radio stations in Northern Ireland playing pop, dance, and R&B, the pop-rock genre has historically played a pivotal role in Northern Ireland, having featured notable artists such as Gary Lightbody and bands such as Two Door Cinema Club, The Divine Comedy, The Undertones and Therapy? It's a shame we don't have a radio station like Eirewave in Belfast,” explained Olivier Mauxion, owner of Eirewave.
Mauxion added: “Many of these stations also place a significant emphasis on talk and news. As Terry Doyle, our Lunchtime Lowdown host, likes to say, 'No news is good news.' We have decided not to broadcast any news except those related with music. Eirewave is a true music radio station with less talk compared to others. In this environment, we can safely say that Eirewave, targeting the 35-54 age group and broadcasting exclusively British news and pop -Irish rock from the 80s to the present, fills an important gap in the radio market in a city like Belfast.”
Looking to the future, Eirewave will expand its reach to new cities, with Belfast being the latest addition to its growing UK network. Additionally, Eirewave would love to see the Republic of Ireland adopt DAB+ technology in the near future.
The new frequency in Belfast on DAB+ is a testament to Eirewave's dedication to reaching audiences around the world, ensuring the distinctive sounds of UK and Irish pop-rock continue to captivate listeners across regions. This expansion also opens up exciting possibilities for collaboration with local artists and musicians, further enriching Eirewave's programming with new and unique content.
Eirewave remains steadfast in its commitment to providing an ad-free radio experience, allowing listeners to immerse themselves in music without interruptions.
About Eirewave Radio:
Eirewave have been celebrating the UK and Ireland's vibrant pop-rock scene since their inception in 2022. They have made waves with their broadcast on DAB+ in Manchester. With ambitious plans to extend its reach to new cities in the near future, Eirewave remains committed to building a strong community of music lovers who share their passion. Eirewave operates as an advertising-free radio station and will continue to do so.
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