The British DJ talks about his rave-inspired t-shirt collection and shares his style and tech must-haves for his 2024 tour
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Techno star Eli Brown plays sold-out shows to thousands of fans around the world every week, but when it came to launching his own clothing line, the DJ was determined to play it small.
Brown's new clothing line, “92 thing,” drops this week in a limited run of just 200 units, making it a worthy acquisition for fans of the British musician and producer. For Brown, wanting to keep the first release familiar was a conscious decision to create something special for his fans. “I never followed the rules,” he says Rolling rock. “When I'm creating – whether it's my music or now streetwear – I'm always trying to find ways to separate myself from what everyone else is doing in that space and really make it my own. Really: “I'd rather be a little disruptive to deliver a final product to my fans that feels genuine about who I am than just follow the status quo because it's an easier route.”
Inspired by the 1992 rave scene in Brown's hometown of Bristol, England, the 92 Thing launches with two bold and graphic tee styles that speak to the “era of resistance and rebellion,” according to Brown, who cites British acts like the Chemical Brothers and the Prodigy. as influences. “My career was literally born that year in those underground spaces, and the experiences I had continue to inform my productions to this day,” he says.
Brown has a busy summer ahead of him, with a full slate of shows booked across North America and Europe (tickets%2Fartist%2F2656422″ target=”_blank”>see tickets here), but says he feels as excited about 92 Thing as he does about his music. “With music, I always like to start with a solid source of inspiration whether it's an initial idea, a sample, or something that provides a starting point to build off of,” he explains. “With the 92 Thing, it was pretty much the same.”
Fans can shop Brown's apparel now at 92Thing.com. Ahead of his headlining gig at EDC Las Vegas Rolling rock asked Brown to share some of his own but essentials and tour items, which you can buy online now.
92 COLLECTION OF THINGS
T-Shirt Clouds 92 Thing
Brown's first capsule launches with two t-shirts featuring the 92 Thing logo digitally printed on a unisex, oversized tee. Choose from a “Clouds” pattern or a “Gasoline” print in sizes from small to XXL.
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THE BEST HEADPHONES
Bose QuietComfort Ultra Wireless Noise Canceling Headphones
“Well, at the forefront of everything is the music,” says Brown. “I love my Bose Quiet Comfort headphones. I don't use them to DJ, but I use them to write music and prepare my sets while I travel.”
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Tumi Alpha 3 Backpack
“I couldn't live without the Tumi Alpha 3 backpack,” says Brown Rolling rock, “and that takes me everywhere.” What does this Tumi backpack do? “It has a wide range of storage and is extremely robust for all the touring I do.”
While Brown travels with a leather version from this Alpha backpack, you can lift this heavy-duty, ballistic nylon version also at Nordstrom.
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THE BEST LAPTOP
Apple 2023 MacBook Pro Laptop
“The 14-inch Macbook Pro is my laptop of choice,” says Brown. “I use it for everything – working on music in the studio, on planes and hotels, preparing my DJ sets and answering emails. He's a real workhorse.”
This 14.2-inch model was released last year and features a super-fast M3 chip, tons of space for your files and editing, and a whopping 22 hours of battery life.
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Bottega Veneta BV1230S Sunglasses
It's not often you see Brown without a pair of shades, and he admits he has, “a bit of a sunglasses addiction. Lately I've been rocking this dope pair I found from Bottega Veneta.”
The luxury Italian label actually manufactures these frames in Japan from a unique green translucent acetate and gold-tone material.
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Craig Green Circle Shirt
“Fashion is an important aspect of my identity and I've been wearing Craig Green a lot lately,” says Brown. “He's a designer who I think makes some great and unique pieces. I especially like this set that I wore recently when I played in Miami.”
“Over the last few years my sense of style has evolved and become part of my identity as a DJ,” shares Brown. “It's personal to me, a layer of who I am.”
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FAVORITE SNEAKERS
Air Jordan Retro 6 Basketball Shoes
“Sneakers are another addiction of mine,” admits Brown. “I've been rocking these retro Jordan 6's lately, paired with Craig Green's outfit above, which I think works really well.”
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GO-TO FITNESS TRACKER
WHOOP 4.0
“Fitness plays a big role in my life, so I like to use WHOOP to track my workouts and sleep,” says Brown. “I wear it all the time and love seeing how many calories I've burned while DJing!”
Amazon has this WHOOP 4.0 tracker available right now, which includes a 12-month subscription to WHOOP to track your workouts and track your health stats.
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THE BEST MOISTURIZER
Kiehl's Facial Fuel
“Flying all the time really dries out my skin, so I always like to have a good moisturizer in my bag,” suggests Brown. “My favorite is Kiehl's Facial Fuel.”
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