Eminem's Massive 'Houdini' Debut Takes His Entire Catalog (And Hits From The Steve Miller Band & Dua Lipa)

Welcome to Billboard Pro'small Upward trends newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the attention of the music industry. Some have come out of nowhere, others have taken months to catch on, and all could become ubiquitous with the flash of a TikTok clip.

This week: Eminem's new single debuts to huge numbers and a big catalog hit (and sample), a deep cut on Billie Eilish's latest single, brought to you by Apple Music Bad education to the masses and beyond.

Eminem Performs Streaming Magic on 'Houdini', 'Abracadabra' and more

A full 25 years into his superstar career, Eminem still knows how to make an entrance. The rapper teases his upcoming The Death of Slim Shady album since late April and on Friday (May 31), fans got their first taste of single back “Houdini.” Em showed with the single that he certainly hasn't lost his taste for a challenge at 52 – the song immediately proved controversial for its jokes about the shooting of Megan Thee Stallion by Tory Lanez, as well as other borderline-offensive lyrics – nor for the latest ones. affinity for reviving rock classics, as the song takes off from the Steve Miller Band's 1982 Hot 100-top “Abracadabra.”

The song's impact was just as instant, both in terms of its own consumption and the removal of related cuts. “Houdini” has already amassed more than 30 million official US on-demand streams as of Wednesday (June 3), according to early reports from Luminate, and has also sold more than 36,000 copies — both incredible four-day numbers for any artist in 2024, let alone twice as old as many contemporary superstars. The song also topped the rest of Eminem's discography, with his non-Houdini catalog notching nearly 46 million streams combined during those four days, up 38% from the same period last week. (A big chunk of that gain comes from 2002's “Without Me,” whose iconic “Guess who's back, back again” “Houdini” intro is being revived, and which is up 56% to over 3.1 million streams for these four days.)

Of course, Steve Miller is also eating up “Houdini's” success: The band's biggest Hot 100 hit more than doubled its streams over the same period, up 101% to 613,000. And yes, even that other recent hit of the same title is getting some lift from the deluge: Dua Lipa's “Houdini” is up 8% in streams over that period, to just over 2 million. – ANDREW UNDERBERGER

Billie Eilish's 'Birds of a Feather' Takes Off Streaming

Billie Eilish'small Hit with hard and soft topped the Billboard 200 with career-best numbers, but lead single “Lunch” — already a top five hit on the Billboard Hot 100 — isn't the only song listeners are throwing their weight behind.

According to Luminate, “Birds” earned 25 million streams during its parent album's first week of release (May 17-23), good enough for a No. 13 debut on the Hot 100. The following week (May 24-30) , the numbers fell just 2.7% to 24.3 million streams, helping the song climb one spot to its current Hot 100 peak at No. 12.

Of course, Eilish's entire new LP has garnered monster streams, but social media users' affinity for the song's gorgeous lyrics helped “Birds” take the lead. On TikTok, the official “Birds of a Feather” sound plays in over 170,000 clips, with the most popular videos using the song to feature romances and friendships. The live video performance of “Birds” – filmed at Inglewood's Kia Forum with brother and collaborator FINNEAS – is the most popular Hit with hard and soft Live clip with 2.4 million views. the TikTok companion paper clip it has an additional 3.1 million views.

Last weekend (May 31-June 3), “Birds” garnered 15 million streams, a 14% jump from the 13.1 million streams it earned during the same period the previous weekend (May 24-27) — signaling that the love for the song has clearly extended beyond the novelty of a new Billie album.

With the No. 1 spot on Spotify's greatest hits playlist in his pocket and clear grassroots love, Billie could be eyeing her next smash with “Birds.” – KYLE DENNIS

Listeners are educated on Lauryn Hill's “Miseducation.”

Apple Music had much of the music-listening world on edge over its Twitter accounts two weeks ago, as the streaming service belatedly released its list of the 100 Greatest Albums of All Time. The broad listwhich represented everything from Miles Davis' 1959 jazz LP Type Blue on SZA's R&B blockbuster warning sign since just 18 months ago, it has inspired much discussion and debate about its ranking, including what it eventually revealed as its No. 1: Ms. Lauryn Hill's iconic 1998 solo masterpiece Lauryn Hill's Bad Education.

The 16-track set, which includes classic singles like “Doo Wop (That Thing),” “Ex Factor” and “Everything Is Everything,” grew from 6.3 million official on-demand streams for the tracking week ending 16 May (before the announcement) to over 8.1 million in the week ending May 23, according to Luminate, with the May 22 announcement. The bump from that lasted through the week ending May 30, as the album climbed back to 8.7 million streams – a two-week gain of nearly 38%. (The set also nearly doubled in sales during that period, from just over 900 for the week ending May 16 to nearly 1,800 for the week ending May 30.)

“I'm grateful that it connected and continues to connect with so many people,” Hill told Apple Music after his ranking was revealed. “Thank you so much to every attentive listener, thank you to every casual listener, and love to all artists and those who support them in the good, brave and noble fight of presenting the art you love to a world that desperately needs it. ” – AU

Lomiiel's “Hay Lupita” Turns Dance Trend Into Streaming Smash

If TikTok is consistent at anything, these users will be dancing. Dominican rapper-singer Lomiiel is the latest artist to achieve a streaming hit via a dance trend on the wildly popular app.

Brazilian funk-inflected dembow has earned more than 2.4 million official US on-demand streams during the May 24-30 tracking week, according to Luminate. That's a 180% increase from six weeks ago (April 11-18), when the track pulled in just 863,000 streams. “Hay Lupita” steadily grew in streams during this time thanks, in large part, to its viral dance trend.

The low-effort, rocking dance appears countless clip in application, with Lomiiel's self-uploaded audio has over 760,000 publications. Like any true viral song, uses for “Hay Lupita” have gone beyond dance videos, with users placing the track on “suitability check” video and fancams San Diego Padres right fielder Fernando Tatís Jr.

Lomiiel first published a excerpt of the track on February 26th, with the full track hitting DSPs on March 28th. The Official Music Video — which has amassed 18.3 million views — arrived on April 15, just four days before “Hay Lupita” earned its biggest one-week stream increase to date. During the April 19-25 period, the song gained 1.3 million streams, up more than 50% from the April 11-18 period.

With plenty of room to grow, it looks like Lomiiel's newfound success is just getting started. – KD