Step aside, William Randolph Hearst: Eric Church and Morgan Wallen Enter the Publishing Game. Country singers bought Field & Current magazine and will relaunch the outdoorsy brand as a print magazine, website and clothing company along with plans for a live music festival.
Subscribers to the new “Field & stream 1871 Club” can choose from three tiers ranging from $15 to $95 per year that each provide online access to new hunting, fishing and outdoor stories, as well as F&S archives. Members who purchase the top two levels will receive the Field & Current print magazine, an 11 x 14 product published twice a year. Other perks include members-only accessories (think bandanas and hats) and early access to watch live events and purchase merchandise, including tickets to a music festival we can't imagine the new owners won't be headlining.
According to a release, Church and Wallen joined a group of investors to buy the Field & stream brand from Dick's Sporting Goods and the multimedia component from Recurrent, a digital media company.
“I can remember my grandfather keeping some of his favourites Field & Current magazines on the dashboard of his truck,” Church said in a statement. “It was my Bible. It is the honor of my life to ensure that the legacy continues. It is as much this responsibility to an American Icon as it is to a young boy in his Papa's truck that will be the compass to guide our steps.”
“There's nothing” I love more than being with friends around a campfire, on a boat, or on a deer stand — and Field & Current it represents all of that to me,” Wallen said. “Being part of its future is incredible and we want to continue to bring people together outdoors, creating memories, for generations to come.”
It's been a brutal two weeks for the media industry following the layoffs at Pitchfork, Sports Illustratedand Los Angeles Times. Press release for Field & Current The relaunch took pains to note that Colin Kearns, the magazine's editor-in-chief since 2016, will “remain in place alongside his editorial team.” (The brand will be overseen by Doug McNamee, former president of Joanna Gaines' Chip and Magnolia brand.)
Earlier this month, Church teased something to do with the outdoors when he and Wallen appeared briefly at a Field & Current video narrated by the Church.
from our partners at https://www.rollingstone.com/music/music-country/eric-church-morgan-wallen-buy-field-and-stream-magazine-1234953804/
