Eslabón Armado and Yahritza y Su Esencia reached the 2024 Billboard Latin Music Week on Tuesday (Oct. 15) for the “All in the Family” panel presented by Walmart.
During the live chat, the two Música Mexicana directors were joined by their managers, who are also family. Eslabon was joined by their mom, Nelida Oseguera, and Yahritza by Adriana Martinez, their older sister.
“We never thought we'd have one [music] career and much less that our sister would be our manager,” Yahritza Martinez said during the panel. “He always took care of us and led us by the hand. She is like a mother to us too.”
For the group's older sister, taking them under her wing, professionally, was a challenge because they had no idea how the industry worked.
“We've always separated work from family, and we set those boundaries from the beginning,” he noted. “It was also extremely important to always instill the values we grew up with. I had no experience, so I asked God to guide me. Our values come first and then everything else.”
Like Yahritza y Su Esencia, Eslabon and their family members—including their dad and young brothers—have a close business relationship.
“It's a blessing to be together at events, at concerts,” said Pedro Tovar, the group's singer. “I really thank God for that, because not everyone has that. We always see the same faces, but we're very happy with that.”
“I took on the role of manager after Pedro had a dream at the age of 12. From there, my husband and I decided that we will support him and be with him,” Oseguera added. “He's the one who said his parents would be his managers, and that's why we're here, because of him.”
After the heartfelt conversation, Yahritza y Su Esencia exclusively gave a sneak peek of their upcoming single 'Y qué tal si te escapas del cielo', dedicated to their late cousin.
For the past 35 years, Latin Music Week has become the one, steadfast foundation of Latin music in this country, being the most important—and largest—gathering of Latin artists and industry executives in the world. Latin Music Week coincides with the 2024 Billboard Latin Music Awards airing at 9 p.m. ET on Sunday, October 20, on Telemundo. It will be available simultaneously on Universo, Peacock and the Telemundo app and in Latin America and the Caribbean through Telemundo Internacional.
from our partners at https://www.billboard.com/music/latin/eslabon-armado-yahritza-su-esencia-family-panel-billboard-latin-music-week-2024-1235798992/