Rimas Publishing, known for influencing urban music and managing stars such as Bad Bunny, Arcángel and Eladio Carrión, launches Faith Sounds, a platform dedicated to supporting and uplifting Christian artists. Billboard Español can announce today (September 16) exclusively. The project seeks to offer a formal structure and advanced resources to Christian artists, providing collaborative opportunities, songwriting camps and a support network to further their careers.
Faith Sounds is not a recent idea, but rather the evolution of a commitment that Rimas Publishing has maintained since its inception: to support music with a positive message, Emilio Moralesmanaging director of Rimas Publishing, and Christopher Hernandezwho will lead the marketing department, say Billboard Español. “This was born out of the need to be able to give even more visibility to these important artists on our roster,” says Hernández. “The goal is to elevate them, create new partnerships and lead them into different areas that they might not have been able to reach on their own.”
The platform currently has a roster of 12 artists, covering a wide range of Christian music genres. Among the most notable names is Lizzy Parra, a Christian trap singer from the Dominican Republic. as well as producer Barajas; Christian reggaeton artist Gabriel EMC; and gospel worshiper Shamaai, all three hail from Puerto Rico.
In addition, they have established key alliances with companies such as Adarga Entertainment and the Gospel Music Association (GMA), which has allowed them to access new opportunities in the niche and give their artists more exposure at major events such as the Dove Awards. According to Morales, the support of major Christian companies has allowed Faith Sounds to gain credibility and establish itself in the industry.
Faith Sounds also seeks to promote collaboration between Christian and secular music artists. Camps have already been held in partnership with the Capitol Christian Music Group, with talent from both sides participating. “We invest in making sure that our A&Rs, who are exposed to the biggest artists and producers in the world — the same person who can service Cris MJ, Lyanno or Eladio [Carrión] one day — they are the same people who will be providing services to the client attending the camp,” adds Morales.
With Faith Sounds, Rimas Publishing seeks to continue to break the mold and offer Christian artists a wider and more diverse audience, breaking down the barriers between Christian and secular music.
from our partners at https://www.billboard.com/pro/rimas-publishing-faith-sounds-christian-music/