FERG, Larry June and Zeemuffin Pack White Claw Sessions Powered by Billboard

This article was created in partnership with White Claw®.

White Claw® Sessions Powered by Billboard is a premier event series celebrating music, creativity and social connection. On Monday night, this free experience arrived in Los Angeles, delivering thrilling performances from some of today's most exciting acts. Fans were invited to bring themselves and their crew to enjoy a night of music from New York rapper FERG, West Coast rapper Larry June and DJ/producer Zeemuffin.

The evening began with an intimate conversation with FERG, bringing his VIP fans closer to the multi-link. FERG gave insight into his storied career, ranging from stories behind his new album DAROLD on his fashion journey, in conversation with Billboard host Tetris Kelly.

When asked about the legacy he wants to leave behind, FERG enlightened fans, “If I can do anything, it's to inspire the next generation, or somebody, to want to do better for themselves, you know what I'm saying?” shared, “And do better for humanity. Understand your purpose, figure out your “why.” Why are we here? Why do we do what we do?'

In addition to the exclusive Q&A, White Claw surprised a select group of superfans, who arrived at Sessions first in line, with a meet and greet and photo with FERG.

The party continued as the doors opened, filling the room with excitement as concert goers grabbed their favorite White Claw® beverages and prepared for a night of fun and music. Anticipation was high as the crowd waited for the show to begin, knowing that were some of the first to hear songs from FERG's new album DAROLD live. Zeemuffin warmed up the crowd with today's biggest hip-hop hits as fans enjoyed drinks, dancing, photos and merchandise to commemorate the night. Larry June followed her set with an energetic performance that had his fellow Californians rocking, showing off his dance moves to hits like “Clocked In.”

FERG closed the night with a set balancing tracks from his new album DAROLD with older fan favorites. He opened the set with explosive new track 'Thought I Was Dead', following it up with other stars DAROLD picks including “French Tips” with Coco Jones and “Demons” with Denzel Curry. Despite the fact that DAROLD had dropped less than two weeks before the event, many fans knew the words and were rapping. “Now last but not least, you know I can't leave this place without doing that song I got,” teased FERG as he neared the end of his set, “What song do you think I'm gonna do? ” After the crowd roared in response, the headliner gave fans one last performance of his biggest song to date: “Plain Jane”.

From must-see shows and festival experiences to collaborations with top charting artists and exclusive fan gifts, White Claw® is no stranger to the music scene. White Claw® Sessions Powered by Billboard will continue to bring fans closer to the music they love throughout 2024. Don't miss your chance to Grab Life By The Claw: make sure you signed up to be notified for all-access gigs, epic gigs, daily thrills and community vibes. For you and your crew.

Check out more of the White Claw® Sessions Powered by Billboard with FERG, Larry June and Zeemuffin.