This article was created in partnership with White Claw®.
As a founding member of A$AP Mob and a solo artist, FERG has spent many years in the music industry — but on his new album DAROLDhe tells stories he has yet to share with his fans, moving listeners through the triumphs and tragedies that made him who he is today. He talked about the creative process behind his new release, from painting the cover to securing his powerful collaborations, in an exclusive Q&A at the White Claw® Sessions Powered by Billboard in Los Angeles.
“This is the most I've ever talked about myself,” FERG admitted to Billboard host Tetris Kelly. “And that's part of being vulnerable, is showing these other sides that I might not have been inclined to show, and showing my process and showing everything. Showing sides of Ferg you've never seen, which is DAROLD. And that's what I decided to do.”
FERG shared his relationship with his father, one of the topics explored DAROLDhas informed his overall creative efforts.” I went to art and design high school. I studied fashion and fine art, so I've always been into art. My father was also an artist. We are trained artists. Like, I studied skits. We crossed with clips. We made architectural plans. We did it. i did it I took a sewing class, so I did screen printing. And I learned this from my dad. I still have the machinery and everything, so I knew how to make merchandise.” The Harlem-born rapper went on to describe how building his brand through merchandise, art and more has helped his solo career take shape and branch out into other industries.
Watch the full interview — including the back stories DAROLD collaborations with Denzel Curry, Coco Jones and Mike WiLL Made-It, plus a teaser of what's to come for FERG in 2025 — above.
from our partners at https://www.billboard.com/music/rb-hip-hop/ferg-reflects-new-album-darold-creative-endeavors-1235837083/
