Flo Milli, Veeze, Earl Sweatshirt and more to appear on upcoming season of 'Flight Club Fridays'

Flight Club is the holy grail of shoe consignment shops around the world. With locations in New York, Miami and Los Angeles, it has long been a staple on rappers' itinerary when making stops in any of the aforementioned US pop culture capitals since its inception in '05.

Combining the often linked cultures of sneakers and music, Flight Club was launched Flight Club Fridays content series in 2019. Think of it as a version of Complex'small Shopping for sports shoes meets Colored as various artists began browsing the racks for rare kicks while reflecting on the history of their footwear and putting on a one-of-a-kind performance for fans in store.

Past seasons have seen Saweetie, Doja Cat, Tinashe, Smino, Young naked and others were welcomed to Flight Club for their appearance in the music industry. Veterans like The game they also returned to the shoe museum for episodes.

“Music has an undeniable influence on sneaker culture, and the series provides a unique lens into how sneakers, music and art intersect through personal performances and dialogue,” says GOAT Chief Brand Officer Sen Sugano. Advertising sign.

This week, Flight Club Fridays is celebrating its fifth anniversary and a whole new line-up is coming to the line-up with Flo Milli kicking things off on Friday (May 17). Advertising sign can report exclusively.

Behind the Alabama rhymer are up-and-coming rappers such as the eclectic duo of Earl Sweatshirt and The Alchemist, as well as Veeze and Ot7Quanny. Sugano explains that each artist is handpicked by the team as they are “fans first” of everyone involved.

“It goes without saying that sneakers and hip-hop music have influenced each other,” Sugano states. “Hip-hop artists have historically embraced sneakers as a form of self-expression, and Flight Club has been at the forefront of that relationship.”

Advertising sign has the exclusive teaser for Flo Milli's episode, which features the rapper performing her infectious anthem “Never Lose Me,” which sits at No. 44 on this week's Billboard Hot 100 after five months on the all-genre chart .

At her first Flight Club Visit, Flo recalls “loved how colorful the store was” as she refers to herself as a “body top and leggings badass” when it comes to finding kicks to match her casual wardrobe.

While currently opening for Gunna on The Bittersweet tour, the 24-year-old says Advertising sign “She's always looking for sneakers for rehearsals.” Chanel kicks, ASICS and New Balances are some of the brands she lists. “Give me some socks and I'm good to go,” she adds.

The social currency that comes with being a popular rap artist is not lost on Flo Milli. “Let's be real: Hip-hop affects the world. Sneakers are no exception – sneakers from hip-hop cool,” he declares. “It changed it so much that you have brands that make sneakers because of popularity, like my favorite sneakers, Cha Nay Nay [Chanel].”

I'm watching Advertising signFlo Milli's exclusive teaser Flight Club Fridays episode below, and look for the first installment from the show's new season on Friday.