Florentino Primera signs worldwide publishing deal with Peermusic

Florentino Primeraof iconic Venezuelan brother duo Servando y Florentino, has signed a worldwide publishing and neighboring rights deal with peermusic Publishing and peermusic Neighboring Rights, Advertising sign has learned.

The deal comes after Primera – who started his career alongside his brother in '90s salsa boy band Salserín – appeared on stage at the Monumental Simón Bolívar de La Rinconada stadium with Karol G on March 22. The Colombian star brought the brothers as surprise guests during her stadium show in Caracas, Venezuela where they performed 'De Sol a Sol'. Primera is also working on his upcoming new album.

“Writing songs has become one of the most fulfilling things in my life,” Primera said in a statement. “To be able to hang out with some of the biggest names in salsa music, with some of the greatest ever, is a dream come true. I am honored to officially become a member of their family.”

After leaving Salserín, the brothers formed the duo that scored six Hot Latin Songs entries, including their No. 1 hit “Una Fan Enamorada” in 1998, part of their debut album Los Primera.

After a successful run in the 90s, the duo returned in 2021 with two streaming concerts that marked their return to music. That year, they also released “Los Cachos” featuring Guaynaa. Meanwhile, Florentino also has songs on Marc Anthony's “El Que Te Amaba,” part of his Grammy-winning album. Pa'lla Voy.

“We are thrilled to welcome Florentino to the peermusic family and represent his works as part of the iconic duo Servando y Florentino, including new music to come, as well as a performer from the peermusic Neighboring Rights family,” he said. Julio Baguet, Vice President Latin Division east coast and Puerto Rico at peermusic. “We are so impressed with his track record as both a songwriter and performer and his dedication to the Latin music genre. Everyone at peermusic is very honored that he chose us to represent him.”

According to a press release, the deal was negotiated Matthew Lemonsfounder of Prediction Enterprises, a rights management and business development company, and and Nicholas Gonzalesmanaging director of the company's operations.

“This is exactly what I envisioned for a star client of ours. Finding a home that we know understands his path and can take him to the next chapter of his iconic career,” noted Limones. Gonzalez added: “We are so happy for Florentino and his future success at Peer. We know he will continue to make an impact on the genre with a great team.”