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Gap and DÔEN joined forces for a speca collection. The Gap x DÔEN collection is available now gap.com and at select Gap stores.
Several singers—from Taylor Swift to Justin Bieber—are known to appreciate Gap's classic and versatile style. DÔEN has also gained popularity among celebrities such as Gwyneth Paltrow, Jessica Alba and Selena Gomez for its free-flowing designs and ethically made clothing.
The collaboration, which combines Gap's classic styles with DÔEN's California, celebrates sisterhood through “uniqueness and timeless femininity,” according to Gap.
“Our collaboration with DÔEN celebrates a feminine aesthetic brought to life through some of our most beloved essentials,” said Mark Breitbard, president and CEO of Gap. statement. “I look forward to welcoming DÔEN fans to the Gap family to experience our product in a new way.”
From comfortable dresses to versatile denim, the collaboration offers a fresh take on everyday essentials. Get ready to transition from day to night with pieces that can be dressed up or down, perfect for any occasion.
At the forefront of this campaign is Lily Aldridge, model and mom, and her sister Ruby Aldridge, who is also a model and singer. Photographer Dan Martensen captured fun moments between the two sisters, depicting their different fashion styles.
“As with all our DÔEN designs, the collaboration pieces were designed to be loved, worn and passed on – and we're very excited to be working with Gap to be able to offer this to an engaged global community,” said Katherine Cleveland. co-founder and CCO of DÔEN.
You can shop the collection now and choose everything from elegant to casual fit.
If you want to change your look, think about it Gap x DÔEN Pointelle Tank Top. This tank top is 100% cotton and comes in pink and white. But hurry: Only large and extra large sizes are available.
For those looking to add a staple piece to your wardrobe, consider this one oversized denim jacket. You can dress it up or down. It is so versatile that you can combine it with a dress or trousers, depending on your style.
Add it Floral midi dress on your list. It's perfect for spring and summer and you can also pair it with a denim jacket for a casual fit. Sizes are from 00 to 16.
If you're a fan of all things denim, consider this one Denim Midi Dress. This dress is a great choice for brunch, a picnic or a day at the beach. Sizes currently available are extra small, medium, large and extra large. You can also matches your children or nephews with their children's collection.
If you're looking for an oversized casual app, consider adding this Organic cotton shirt in your closet. It is 100% organic cotton and comes in sizes from extra small to extra large.
With this collection, you will not only be able to upgrade your wardrobe, but also dress up your kids with style.
The Gap x DÔEN collaboration joins Gap's list of brand collaborations that includes Gap x Mattel, Gap x LoveShackFancy and the upcoming Gap x Palace collection will be released on Wednesday, May 22.
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