The 2024 Grammy Awards were a hit with critics and audiences alike. Viewership was up 34% from last year, averaging 16.9 million viewers, the show's biggest audience since 2020.
The +3 day live show will bring the audience over 17 million viewers.
The Grammy Awards remain the No. 1 music awards for the 18th year in a row.
On Paramount+, Grammy Awards live viewership was the highest ever, up +173% from last year.
The show peaked in the quarter hour at 9:45pm with 18.25 million viewers during the In Memoriam segment, which featured performances by Fantasia Barrino (paying tribute to Tina Turner), Stevie Wonder (impersonating Tony Bennett), Annie Lennox ( Sinéad O'Connor) and Jon Batiste (Clarence Avant).
The 2024 Grammy Awards dominated social media with 62.6 billion potential impressions, ranking as the #1 social entertainment event of 2024. (Potential impressions are the estimated number of people who may have seen posts related to this topic. NetBase calculates potential impressions based on followers/fans of original posts and followers/fans of engagements.)
The #Grammys trended in the US top 10 for 12 hours and peaked at No. 1. Almost all of last night's top trending topics were Grammy related.
As of this morning, 56.4 million social video clips of Grammy content have been consumed.
Broadcast and streaming information is according to Nielsen's time zone-adjusted fast national and away ratings for Sunday, February 5 and internal data.
The performance took place on Crypto.com Arena in Los Angeles, where it has been held for 21 of the last 25 years. Trevor Noah hosted for the fourth year in a row. As always, the TV show had something for everyone. Performers ranged from 20-year-old superstar Olivia Rodrigo to music legend Joni Mitchell, who is still adding to her considerable legacy in her 80s.
The 66th Annual Grammy Awards were presented by Fulwell 73 Productions for the Recording Academy for the fourth year in a row. Ben Winston, Raj Kapoor and Jesse Collins served as executive producers. Hamish Hamilton directed the show and was one of the six producers.
Kapoor and Hamilton won't have much time to bask in the glory of rave reviews and Grammy ratings. Kapoor will also executive produce the Oscars (along with Katy Mullan) on March 10. In addition, he will also be the showrunner. Hamilton is ready to direct. It will be the first time Kapoor and Mullan will executive produce and the fourth time Hamilton will direct the Oscars.
Billie Eilish, who performed “What Was I Made For?” at the Grammys, she is expected to perform this Oscar-nominated song.
from our partners at https://www.billboard.com/music/awards/2024-grammy-awards-ratings-1235599667/
