Grand Marnier and Brandon Blackwood light up New York Fashion Week at The Rouge show

Luxury spirits brand Grand Marnier, known for its unique blend of cognac and orange liqueur, hosted an immersive experience for New York Fashion Week attendees. This unique event, entitled The Rouge Showroom, highlighted the brand's dedication to creating unexpected, grand experiences that united the worlds of fashion and music.

In collaboration with designer Brandon Blackwood, The Rouge Showroom drew over 1,000 hip-hop fans and fashionistas to LaVan Midtown for an unforgettable night. Guests mingled under bright red lights, sipping signature Grand Marnier cocktails such as the Grand Margarita. DJ Been Slacking kicked things off with an energetic set that got everyone dancing.

The highlight of the night came from Billboard-charting rapper 2 Chainz, who thrilled fans with a performance of his greatest hits. He pumped up the party vibe with classics like “Birthday Song” and “It's a Vibe,” creating an electric energy that resonated with fashionistas and trendsetters alike.

Brandon Blackwood's curated collection was presented in a jukebox-inspired arrangement, complete with bottles of Grand Marnier. Before 2 Chainz took the stage, Blackwood shared ideas for the collection with the audience. Attendees also had the opportunity to capture memories at partner photo spots and even order custom Brandon Blackwood bags with personalized engravings to remember the night by.

For Blackwood, this collaboration was about more than fashion. celebrate individuality, creativity and breaking boundaries. His designs, like Grand Marnier's signature flavors, artfully combine bold elements in a seamless and sophisticated manner.

If you weren't able to join us in New York, check out Billboard's recap of the night HERE and stay tuned for more from Billboard and Grand Marnier.

Whether you're enjoying Grand Marnier at home listening to your favorite artist or going out to their show, do it responsibly.