This year's Roots Picnic was a celebration of music, culture and community that brought together fans from around the world for two days of electrifying performances and camaraderie.
Grand Marnier joined the festivities with another iteration of its signature event series, Encounters on the Road, treating fans to a resort-themed oasis with covered seating, custom cocktails, branded merchandise and more.
The luxury spirits brand was born through an unexpected pairing of ingredients when Louis Alexandre Marnier Lapostolle had a vision to combine cognac with orange liqueur, creating an iconic blend of flavors. Grand Encounter is an unexpected and exciting meeting of flavors that inspires us to pay attention to other unexpected combinations around us.
At Grand Encounter, +21 fans responsibly sampled Grand Marnier Cordon Rouge and ordered the brand's signature summer cocktails, including the Grand Margarita, Grand & Ginger and On the Rocks.
In addition to cocktails, Grand Marnier provided attendees with photo opportunities to create lifelong memories of an unforgettable weekend. The Grand Encounter activation was among the most popular all weekend, with lines of fans eagerly awaiting their chance to enjoy all things Grand Marnier.
This year's Roots Picnic featured an array of eclectic artists and unexpected musical pairings. Acclaimed pianist Robert Glasper backed a beautiful set from rising star Yebba that left fans in awe. Musical director, multi-instrumentalist and producer Adam Blackstone curated a set with R&B superstar Fantasia and Gospel singer Tasha Cobbs Leonard. Finally, the legendary Roots closed Picnic with an epic performance, joining forces with Billboard's top artist Lil Wayne.
For those unable to join the festivities firsthand, Billboard social media provided an exclusive look at the Roots Picnic experience, including footage from Grand Marnier's Encounters on the Road.
Whether you're enjoying Grand Marnier at your favorite summer festival or at home with your crew, do it responsibly.
From signature cocktails to stunning photo ops, Grand Encounter was the place to be at this year's #RootsPicnic. Dive into the exclusive experience and see how @grandmarnierusa brought the flavor to Philly.
from our partners at https://www.billboard.com/culture/events/grand-marnier-roots-picnic-1235709444/