Halsey gives fans another preview of her highly anticipated concept album The Great Imitator with her new single, “Ego,” which was officially released on Friday (September 6).
The '90s-inspired track was first teased during her live show on KOKO in London on August 14.
“I've been teasing a new song for the past couple of days. You guys are the first people in the world to hear it… low key even before some of the people who work at the label,” Halsey told the crowd before performing the track live for the first time.
“Ego” continues Halsey's exploration of different musical eras. In a clip shared online ahead of the release, Halsey sings, “I think I gotta try to kill my ego/ Cause if I don't, my ego might kill me.”
The single is the fourth from The Great Imitatorwhich will be released on October 25. Halsey has described the project as deeply personal, saying, “I made this record in the space between life and death, and it feels like I've been waiting forever for you to get it.”
Earlier this week, Halsey launched a global scavenger hunt, leading fans to discover time capsules around the world, each revealing album covers.
THE Great Imitator will mark Halsey's fifth studio album and her first since 2021 If I can't have love, I want powerwhich reached No. 2 on the Billboard 200.
stream Halsey's “I” below.
from our partners at https://www.billboard.com/music/pop/halsey-ego-stream-it-now-1235768572/
