Hennessy Arena with Jordyn Woods, Karl-Anthony Towns, Allen Iverson and more during NBA All-Star Weekend

You can't have an NBA All-Star weekend without creative activations. Hennessythe official spirit of the NBA, understood the assignment and hosted the Hennessy Arena in Indianapolis, which attracted celebrities and NBA talent to drop and kick it.

It went down in historic downtown Indianapolis at the Hilbert Circle Theater and if you scored an invite, you'll see Jordyn Woods as the surprise guest bartender. So it goes without saying that her boyfriend and NBA All-Star Karl-Anthony Towns was among those in attendance. Other NBA A-listers who visited were The Answer aka Allen Iverson, Human Highlight Reel aka Dominique Wilkins and The Matrix aka Shawn Marion.

And when you find NBA stars, you tend to find Hip-Hop stars and collaborative talent as well. Also spotted were Jadakiss, Don C and Trinidad James. Also on hand was Jeff Hamilton to preview his upcoming Hennessy x Mitchell & Ness collaboration (to be released later this NBA season).

Source: Cassidy Sparrow / Getty Images for Hennessy USA

In addition to Hennessy cocktails, attendees were treated to an outdoor-indoor experience that included a 2-on-2 tournament with WNBA pro basketball stars Arike Ogunbowale (Dallas Wings), Natasha Cloud (Phoenix Mercury) matched up with Jewel Lloyd (Seattle). Storm) and Jackie Young (Las Vegas Aces) on a custom court. The prize money was $20,000 and also included a live taping of Jeff Teague's 520 Club Podcast.

See photos from the celebrations in the gallery. Also worth noting, the Hennessy Arena Tour. set to hit San Francisco on March 9th, Dallas on March 17th and Atlanta on March 30th.