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Fun in the sun, live music and libations. festival season is a time to let loose and Hennessy is shaking things up with 'Built for More“campaign.
Teyana Taylor and Snowfall Actor Damson Idris stars in the campaign, which is doing rounds during the festival season. After debuting at Dreamville festival in April, Hennessy brought “Made for More” to Lollapalooza earlier in the month. Music lovers were able to stop by the Henny Highline house where they enjoyed giveaways, a live DJ and cocktails like the Henny-Rita, Hennessy Summer and Hennessy VSOP Paloma.
“Hennessy is known everywhere, but people don't always know how versatile it is – how it brings more flavor, depth and complexity to all kinds of cocktails,” Julie Nollet, Hennessy's global marketing director. he said to one nmwsmall rmlargemasmallm announcing the campaign in April. “Our new 'Made for More' campaign brings this concept of 1+1 = 3 to life, showcasing the limitless possibilities and introducing another side of the brand with beauty, fun and open-mindedness. It shakes up perceptions of the brand and builds on its legacy for a new generation.”
“I am very excited to embark on a journey with my favorite cognac, Hennessy,” noted Taylor of the partnership with the brand. “Destination: fresh, bright and refreshing, as any good cocktail should be.”
Added Idris, “The opportunity to work with such an iconic brand was one I couldn't say no to. When I think of Hennessy, I think of my three older brothers, I think of amazing memories. The graphics are stylish, the movies are fun, they are magic. It's cinema.”
Want to spread that festival feeling wherever you go? We've put together the Henny-Rita recipe so you can make the refreshing cocktail all year round.
Henny-Rita Recipe:
1.5oz Hennessy VS
0.75 oz fresh lime juice
0.5 oz orange liqueur
0.25 oz agave syrup
1 lime wedge
1 optional: salt (or Tajin) on the rim.
Combine all ingredients in a cocktail shaker, add ice and shake until chilled. After that, strain the drink into a rocks glass with salt and ice and don't forget to garnish with a lime or an orange wedge.
Want to turn your Henny-Rita into a frozen drink? Get it SLUHSI Ninja Builder. The viral slushy machine takes just 15 minutes to operate and uses no ice.
For more festival finds, check out the best shoes for festival season, venue-approved gig bags and more.
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